Latest News Group and Singapore Tourism Board renew global partnership to boost inbound travel and enhance visitor experience
Partnerships Group and Singapore Tourism Board renew global partnership to boost inbound travel and enhance visitor experience

MoU signing
(L-R) Mr Sun Bo, Chief Marketing Officer, Group; Ms Jane Sun, Chief Executive Officer, Group; Ms Melissa Ow, Chief Executive, STB; Ms Juliana Kua, Assistant Chief Executive, STB

The agreement aims to boost inbound travel to Singapore and promote a diversified range of experiences in the city-state, including new offerings in wellness and sustainability.

SINGAPORE, 24 October 2023 – Group and the Singapore Tourism Board (STB) signed a Memorandum of Understanding (MOU) at the Group’s Global Partner Summit – held at Resorts World Convention Centre – to renew their global partnership for three years. Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore. In addition, Group will also leverage its expertise and resources to promote Singapore’s MICE offerings and explore digital innovations that enhance visitors’ experience in Singapore.

Both parties will launch marketing campaigns in mainland China and other key markets including Hong Kong, Malaysia, Thailand and Korea, and also promote the various offerings, experiences and activities in Singapore, including new products relating to wellness and sustainability. Group will also customise new itineraries for specific groups of travellers, including families, with the objective of enhancing their experience in Singapore.

The MOU was signed by Ms Jane Sun, Chief Executive Officer, Group, and Ms Melissa Ow, Chief Executive, STB.

Ms Melissa Ow, Chief Executive, Singapore Tourism Board, said: “The STB and Group have forged a longstanding partnership since 2012. Moving forward, we endeavour to deepen our collaboration to elevate Singapore’s status as a leading destination for leisure and MICE travellers. Additionally, we will expand the scope of our partnership to include exchanges on digital solutions and innovation, and jointly develop more in-depth travel products to diversify our destination offerings.”

Said Ms Jane Sun, Chief Executive Officer, Group, “Singapore has always been one of the most popular destinations for Chinese and other international tourists, and we have been collaborating with the STB to promote tourism and showcase the beauty of this beautiful country. Hosting our annual flagship Global Partner Summit – with its over 2,000 delegates – in Singapore earlier this week reflects our commitment to the local tourism sector and we will utilise our strengths, including content marketing, AI and innovation, to further strengthen Singapore’s position as a destination of choice.

Since the resumption of China-outbound tourism in February, accompanied by the resumption of flight capacity, the number of Chinese tourists visiting Singapore has continuously increased, with particularly strong growth observed during the summer vacation period. Over the recent Golden Week holiday in China, Singapore was in the top five most popular international destinations for mainland Chinese travellers.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.