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airasia MOVE partners with SiteMinder to enhance hotel offerings

AirAsia x SiteMinder

airasia MOVE collaborates with SiteMinder, expanding its hotel portfolio for travelers on its platform across Asia.

BANGKOK, THAILAND – airasia MOVE, formally known as airasia Superapp, has announced it has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to offer a wider range of hotelsand accommodations to travellers on its platform.

The collaboration will allow airasia MOVE to tap into SiteMinder’s thousands of hotel customers in the Asian region, while enabling SiteMinder’s customers to offer more value-added deals such as SNAP, the exclusive flight-and-accommodation travel package, to millions of airasia MOVE users.

The partnership comes as airasia MOVE looks to widen its hotel portfolio, alongside flights, and continue its high-growth trajectory as travel volumes accelerate throughout Asia.

The Chief Commercial Officer of airasia MOVE, Tan Mai Yin, said, “We are excited to partner with the long-time leading brand name in hotel technology, both in Asia and globally, to offer hotel operators a more holistic approach to selling their rooms. At a time when the number of travellers seeking package deals is increasing, partnering with a business like SiteMinder, which has such a well-established customer base throughout Asia and globally, will allow more hotel businesses to meet this growing need.”

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “airasia MOVE is a well-known and established brand throughout the Asian region, which makes this new offering compelling to hotels and travellers alike. Through its platform, which allows consumers to not only book flights, hotels, and rides, but also shop for brands and search for the best deals, airasia MOVE has demonstrated its ability to adapt to evolving consumer needs. This aligns well to SiteMinder’s strategy of helping hotels create an incredible experience for their ever-changing guests.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.