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Tourism Malaysia accentuates commitment to sustainable practices at World Travel Market 2023

World Travel Market 2023's Malaysia Pavilion - Ribbon Cutting Ceremony Led By Dato' Roslan Tan Sri Abdul
World Travel Market 2023's Malaysia Pavilion - Ribbon Cutting Ceremony Led By Dato' Roslan Tan Sri Abdul

Discover Malaysia’s commitment to sustainable tourism, unveiled at the World Travel Market 2023 in London. Experience Malaysia’s eco-tourism and cultural diversity, aimed at enriching the global travel and hospitality industry.

In its 42nd consecutive year of participation, Tourism Malaysia is set to mark its presence at the World Travel Market (WTM) 2023, scheduled from November 6th to 8th at the ExCeL London.

The Malaysian contingent, helmed by the Honorable Dato’ Roslan Tan Sri Abdul Rahman, Secretary General of the Ministry of Tourism, Arts and Culture Malaysia, includes an assembly of 92 delegates from a compendium of 50 entities. This collective encompasses state tourism authorities, hospitality providers, tour operators, sector associations, and aviation representatives.

In a notable collaboration with the Malaysian Association of Tour and Travel Agents (MATTA), Tourism Malaysia is inaugurating the Sustainable Malaysia Initiative. This undertaking will be spotlighted within the Malaysia Pavilion, featuring an exclusive piece by British wildlife artist Rachel Gray. An auction of a Malaysian tiger portrait is set to be a focal point, with proceeds earmarked for the conservation endeavors and community support in the Royal Belum State Park.

A key highlight of the event will be the presence of Syabira Yusoff, celebrated as the first Malaysian victor of The Great British Bake Off. Yusoff is slated to demonstrate a quintessential Malaysian culinary creation, adding a cultural dimension to the proceedings.

With the objective of casting a spotlight on Malaysia’s dedication to ecotourism and sustainability, Tourism Malaysia, in collaboration with seven state tourism boards, will exhibit both their enduring and novel tourism offerings. These experiences are intimately woven into the nation’s exceptional biodiversity and indigenous cultures.

Dato’ Roslan asserts, “We take immense pride in endorsing our premier tourism offerings, which have captivated international and UK audiences, including our serene islands, vibrant shopping experiences, family-centric getaways, and eco-adventure tours. We are delighted to announce an expanded array of exploratory options with the introduction of new hospitality establishments and attractions, further amplifying Malaysia’s allure as a destination.”

Dato’ Roslan invites travel professionals: “Embark on an epicurean expedition through Malaysia’s rich tapestry of flavors. Join us for the scenic beauty, indulge in the culinary landscape, and depart with indelible memories and a beguiled palate. Malaysia extends a warm welcome, promising an indulgent feast for all senses.”

For the European sector, the United Kingdom stands as the predominant market for Malaysia’s tourism sector. With a robust growth of 150.3% compared to the same timeframe in 2022, the UK market contributed 197,794 tourists to Malaysia from January to September 2023.

Malaysia has set a target to welcome 16.1 million international tourists in 2023, with anticipated tourism revenues reaching MYR 49.2 billion. Additionally, the government has announced the upcoming Visit Malaysia Year (VMY) for 2026, with an ambitious goal of attracting 26.1 million international visitors, including the UK market, bolstering domestic revenues to RM97.6 billion.

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