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Agoda reveals top travel destinations in early 2024


Agoda’s January 2024 data highlights Japan, Thailand, and Vietnam as leading travel hotspots, with emerging markets showing significant growth in tourism.

SINGAPORE – With the first month of 2024 already wrapped up, digital travel platform Agoda shared the top-performing destinations in 2024 so far. The first month of the year has seen Japan, Thailand, and Vietnam leading the pack as the top markets attracting international tourists. Following closely are Malaysia and South Korea, completing the top five inbound markets.

These findings, based on January 2024 Agoda booking ranks, indicate a robust start to the year for Asian travel destinations.

Diving deeper into city-specific popularity, Japan’s tourism magnets Tokyo (#1) and Osaka (#3) continue to attract travelers in the new year, after already featuring in last year’s top ranks for international tourists. Ever-popular Bangkok (#2), Seoul (#4) and Kuala Lumpur (#5) also make the list, showcasing the diverse appeal of Asian cities. This data reflects a growing interest in both traditional and emerging urban hotspots across the continent.

Omri Morgenshtern, Chief Executive Officer at Agoda, shared, “The exceptional appeal of markets like Japan, Thailand, and Vietnam, and cities like Tokyo and Bangkok, continues to captivate travelers globally. With tourism prominently on the agenda of many popular and emerging destinations, 2024 could be a great year for travel. We’ll play our part at Agoda to contribute to this by offering travelers the best deal possible, helping them see the world for less.”

When comparing the number of accommodation searches between January 2023 and January 2024, India tops the list of biggest risers. Hong Kong, Taiwan, Vietnam, and Italy, respectively, have also shown notable leaps compared to last year. This shift underscores the dynamic nature of travel trends and the growing appeal of these diverse destinations.

Agoda’s extensive network of holiday properties as well as its flights and activity offerings make it an ideal platform for planning and booking a diverse range of travel experiences. Whether exploring the bustling streets of Tokyo or the historical richness of Bangkok, Agoda provides seamless solutions for every kind of traveler.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.