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Tourism Australia and Emirates promote Australia to affluent Brits

The activity showcases Australia as a premium, unique and achievable destination, highlighting the convenience of flying with Emirates from local airports in the UK.

SYDNEY – Tourism Australia’s co-operative campaign with Emirates is underway in the UK, demonstrating why there’s nothing like Australia to 50+ affluent Brits.

As part of the campaign, Emirates is offering competitive lead in fares starting from £787 return. The national TV and online There’s Nothing Like Australia advertising campaign runs until 8 November and promotes Australia’s unique wildlife and coastal experiences. The activity also includes a digital content partnership ‘Connoisseurs of Australia’ with boutique hotel group, Mr & Mrs Smith. This content will be distributed further through a series of weekly advertorials in the Daily Telegraph Weekend Magazine. All communications encourage consumers to find out more by visiting a dedicated site-let on Australia.com.

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