The Korea Tourism Organisation has embarked on an extensive advertising campaign to celebrate 130 years of diplomatic relations with the UK.
LONDON – A section of the lights at Piccadilly Circus in London are showing an animated sequence promoting tourism to Korea under the slogan “Recharge Your Energy” and celebrating the coming together of the two countries.
A striking and dramatic TV ad showing traditional and contemporary Korean dancers is being shown on Channel 4 in June. Michael Michael, Marketing Manager of the Korea Tourism Organisation in London said “It is a little known fact that our two countries have had such close links for so long and this was an ideal opportunity to tell everyone about it and to help raise awareness of the attractions of Korea as a holiday destination and Seoul as a Far East stopover”.
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