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HKTB thanks the Government for resources in preparation for driving tourism recovery

In response to the Government’s the three-year “Cultural and Heritage Sites Local Tour Incentive Scheme”, support for operation of the “Green Lifestyle Local Tour Incentive Scheme” and sponsorship of training of tourism practitioners, the HKTB shows its welcome to the initiatives.

Following the announcement of allocating resources to the Hong Kong Tourism Board (HKTB) in the 2022/23 Budget for boosting the economy and the preparatory works on driving tourism recovery to stand up to increasingly intense tourism competition in the region in the upcoming future, HKTB Chairman Dr Y K Pang thanked the government for the arrangement.

Dr Pang said, “The Budget of the year has specially allocated more resources for developing arts and culture and promoting cultural, heritage and green tourism projects with Hong Kong characteristics. These initiatives not only help strengthen Hong Kong’s new positioning as an East‑meets‑West centre for international arts and cultural exchange, but also benefit the long-term development of the tourism industry tremendously. Even though we are faced with the pandemic, the HKTB always stands ready and remains flexible and agile in its work with consideration of the latest pandemic development, in order to drive the rapid recovery of the tourism industry. The HKTB will continue to adhere to the principle of spending on the necessary and making prudent use of its resources.

In response to the Government’s the three-year “Cultural and Heritage Sites Local Tour Incentive Scheme”, support for operation of the “Green Lifestyle Local Tour Incentive Scheme” and sponsorship of training of tourism practitioners, the HKTB shows its welcome to the initiatives.

To support the HKTB’s work in the upcoming year, the Budget will allocate a HK$600 million funding to the HKTB on top of the regular funding. The HKTB will also earmark HK$100 million from its reserves for its marketing initiatives, which are formulated around the following three strategic focuses:

  • The HKTB will continue to drive local tourism for supporting the trade and stimulating the local economy while gearing up for travel resumption and rolling out promotions in the Greater Bay Area (GBA) and other Mainland cities. When cross-boundary/border travel gradually resumes, the HKTB will launch various promotions to attract visitors to Hong Kong.
  • The HKTB will strive to develope cultural tourism through Hong Kong’s role as a core demonstration zone of “multi-destination travel” and an international tourism hub.
  • The HKTB will also foster positive local ambience and maintatin Hong Kong’s exposure in Mainland and international markets through organising mega event.
     
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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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