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Under an agreement with the sport’s governing body in Fiji, Fiji Rugby Union, the national tourist office’s ‘Fiji Me’ logo has now been emblazoned across the chests of the national rugby team’s jerseys.
The logo has already been called into play twice in the international arena, featuring prominently in recent outings against Scotland and Ireland.
While the final result might have gone the opposition’s way in both matches, Tourism Fiji CEO Josefa Tuamoto said the very visible ‘Fiji me’ logo had proven a decisive winner for the national tourist office’s promotion of the destination.
“We know the world is watching every time our national squad walks onto the pitch,” he said. “We are renowned for our fluid and exciting style of play, particularly our sevens team now is one of the most popular and successful teams in the history of the game. The team regularly plays all over the world so what better way to promote Fiji to a huge international audience.”
The Fiji Sevens side has won the Hong Kong Sevens a record nine times since its inception in 1976.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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