BRG Hotel Management Group Explores Collaborative Opportunities for Expansion in Vietnam’s Hospitality Sector

On the 15th of August, 2023, a significant meeting took place at the headquarters of the Vietnam National Administration of Tourism (VNAT), involving Mr. Nguyen Trung Khanh, the esteemed Chairman of VNAT, and the leadership team of BRG Hotel and Resort.

With its establishment dating back to 1993, BRG Hotel Management Group has emerged as a multifaceted investment conglomerate with a strategic focus on golf, retail, banking, and the hospitality industry. Among its key investment areas is the development of luxurious resort hotels coupled with premium golf courses. Noteworthy brands like Sheraton, Hilton, and Four Seasons have been operationalized by the group across various prominent locales within Vietnam including Hanoi, Hue, Da Nang, Khanh Hoa, Ho Chi Minh City, and Ba Ria – Vung Tau.

BRG Group is steadfast in its commitment to expand its portfolio of golf courses situated within renowned resorts, thus championing the growth of golf tourism in Vietnam. Acknowledging the significance of collaboration with the tourism industry, the group aims to bolster its investments in tourism-related domains, thereby contributing holistically to the advancement of the nation’s tourism sector.

VNAT’s Chairman Nguyen Trung Khanh speaking at the meeting (Photo: TITC)

During this pivotal meeting, Chairman Nguyen Trung Khanh extended his appreciation for the impressive achievements of BRG Group in recent years. As the tourism landscape navigated the challenges imposed by the Covid-19 pandemic, Chairman Nguyen Trung Khanh elucidated on the resilient strategies employed by the industry. These strategies encompassed the formulation of robust recovery plans, the activation of measures to stimulate local tourism demand, and critical support extended to businesses within the tourism and accommodation sphere that were adversely affected by the pandemic’s fallout.

With the pandemic situation gradually stabilizing, Vietnam embarked on a phased approach to welcome international visitors in October 2021. Subsequently, on the 15th of March 2022, the nation officially reinstated comprehensive tourism activities, marking a significant milestone in its journey toward recovery.

A testament to Vietnam’s upward trajectory, the tourism industry witnessed a noteworthy surge. During the initial seven months of 2023, the sector welcomed approximately 6.6 million international visitors, achieving an impressive 83% of the stipulated target. This was complemented by 76.5 million domestic trips and a total estimated tourist revenue amounting to VND416 trillion.

Further bolstering the nation’s tourism prospects, the Government of Vietnam, on the 14th of August, endorsed an extension in the temporary stay duration for citizens of 13 countries through visa exemptions, alongside the issuance of e-visas for citizens hailing from diverse countries and territories, effective from the 15th of August, 2023. Coupled with Vietnam’s open-door policies and its consistent status as a top-searched tourism destination globally, the nation is poised to not only attain but surpass its set tourism goals for the current year. These sentiments were reinforced by Chairman Nguyen Trung Khanh.

VNAT’s Chairman Nguyen Trung Khanh and representatives of BRG Group taking souvenir photo (Photo: TITC)

Regarding the thriving tourist accommodation sector, Chairman Nguyen Trung Khanh emphasized its substantial growth parallel to the tourism industry. The influx of investments from prominent corporations underscores Vietnam’s appeal as an attractive investment destination. In recent times, the realm of golf tourism has witnessed exponential growth, and BRG Group’s strategic investments in golf courses in conjunction with upscale resorts have been proven to be the optimal direction.

In a bid to expedite recovery and facilitate sustainable tourism development, the Government issued Resolution No. 82, while the Ministry of Culture, Sports and Tourism devised an implementation plan aligned with this resolution. Furthermore, the Ministry rolled out the comprehensive Vietnam Tourism Marketing Strategy for 2030, alongside a program focusing on various models for the development of nocturnal tourism products. In light of this, Chairman Nguyen Trung Khanh proactively urged BRG Group to conduct comprehensive research and formulate strategic directions for the creation of alluring new tourism products within the ambit of the group’s accommodation offerings.