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Tourism Authority of Thailand announces strategic reshuffling of five Deputy Governors

TAT

The Tourism Authority of Thailand (TAT) restructures key Deputy Governor roles, aiming to strengthen both domestic and international marketing efforts.

The Tourism Authority of Thailand (TAT) has restructured the five following Deputy Governor positions:

  • Mr. Chattan Kunjara Na Ayudhya has been appointed the Deputy Governor for International Marketing – Asia and the South Pacific from previously holding the position of Deputy Governor for Marketing Communications. In his new role, Mr. Chattan will oversee the marketing and promotion of Thai tourism products and services, and the cooperation with potential partners in Asia and the South Pacific to attract tourists from these markets.
  • Ms. Somradee Chitchong has been appointed the Deputy Governor for Domestic Market from previously holding the position of Deputy Governor for Administration. In her new role, Ms. Somradee will oversee the planning and execution of domestic tourism campaigns to encourage Thais and expatriates to travel more within Thailand.
  • Mr. Nithee Seeprae has been appointed the Deputy Governor for Marketing Communications from previously holding the position of Deputy Governor for Digitalisation, Research and Development. In his new role, Mr. Nithee will oversee the planning and execution of strategic advertisement and public relations campaigns across all media channels to ensure the positive image of Thailand as a preferred tourist destination.
  • Mrs. Rujiras Chatchalermkit has been promoted to the position of Deputy Governor for Administration. She was previously the Executive Director of the Marketing Services Department.
  • Mr. Teerasil Tapen has been promoted to the position of Deputy Governor for Digitalisation, Research and Development. He was previously the Executive Director of Europe, Africa, and Middle East Region. In his new role, Mr. Teerasil will oversee the Digital and Information Technology Department as well as Research and Development Department.
Three other Deputy Governors in their existing positions are:
  • Mrs. Numfhon Boonyawat, Deputy Governor for Policy and Planning. She has been holding this position since 2019.
  • Mr. Siripakorn Cheawsamoot, Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas. He has been holding this position since 2022.
  • Mr. Apichai Chatchalermkit, Deputy Governor of Tourism Products and Business. He has been holding this position since 2021.
Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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