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ITB China Conference: A deep dive into Chinese travel market innovations

ITB CHINA

ITB China Conference offers pivotal insights into the Chinese travel market, featuring industry leaders discussing trends, strategies, and achievements.

From product and location presentations to segment outlooks and overviews, the prominent executives of the industry leaders in the Chinese travel market will report their achievements and engage in thought-provoking discussions at the Presentation Hub, another glittering stage at the ITB China Conference. Spanning from 12 to 14 September, the presentation hub will be a hotspot for those who want to feel the pulse of the industry.

Presentation Hub Day 1

The keynote speech “Hurtigruten 24-25 Season Presentation” by Joe Zou, the Sales Director for the Greater China Region at Hurtigruten Group, will kick off the fast-paced agenda on 12 September. This will be followed by keynote speeches “Outlook of Flight business, from China to global” by Yudong Tan, CEO of Air Ticketing and VP, Trip.com Group and “Travel Subscription Service ‘HafH’, powered by Web 3.0 technology”, delivered by KJ Sunada, CEO, Kabuk Style Inc.

Afterwards participants at the conference can look forward to a presentation by Gang Qian, Head of Greater China & North East Asia, VisitBritain, and a session on “The Nature Emirates – Ras Al Khaimah” by Jason Hao, Marketing Manager, RAKTDA.

Presentation Hub Day 2

13 September will focus heavily on business travel, setting the tone in the keynote “Chinese MICE: facing a dynamic market” delivered by Lenny Jia, Chief Editor at China BT MICE. It will be followed by a panel discussion on the same topic with speakers Anthony Yan, General Manager of Grand China MICE, Tom Liu, COO of Jin Jiang International Travel, Jeff Zhen, Managing Director of Shanghai C&D Wanda International Travel & MICE, who will decipher the major trends facing the MICE industry.

Other highlights of the day include a panel discussion moderated by Alicia Yao, Managing Director of IME Consulting Co., Ltd. under the heading “How to Select Association Meeting/Conference Destinations?”, Bamboo Wang, Chairman of I.A.E.C., Virginia Wang, Project Manager of WFCMS will impart further knowledge and information on the topic. Crystal Han, Account Manager of Visit Maldives will be showcasing the island’s awe-inspiring splendor in “The Sunny side of Life, Maldives”.

Numerous corporate buyers from renowned company brands will make their debut at the ITB China conference, to hold in-depth discussions on the development of MICE in China, starting with a keynote speech on “Analysis and Strategy of Enterprises’ Requirements for MICE” by Allen Ye, Commercial Procurement Leader of Nio. Gordon Lu, Senior Purchasing Manager of Sensetime will then speak on “How to Manage Travel Categories in Enterprises”. In addition, Liu Ruoyang, Professor of Beijing Wuzi University will present “Value Creation in Tourism Service Procurement Management under the Background of Supply Chain Transformation and Development”. The inspiring sessions will conclude with a panel discussion by Liu Yun, Vice President of Procurement Alliance, Yang Xiaojuan, MICE Procurement Expert of Lenovo and Sherry Yao, Consulting Manager of Offshore Consulting Firms on the topic “How does the development of the travel and tourism industry align with the sustainable development of the supply chain of enterprises”.

Presentation Hub Day 3

14 September will include valuable contributions from the Hospitality Sales and Marketing Association International (HSMAI), a long-standing partner of ITB China. In two keynotes and a panel discussion, the top creatives will provide a comprehensive look at the recent developments in the hotel industry and revenue management. Sunny Mu, Business Development Manager, North Asia of STR will talk about “China Hotel Performance Overview & Outlook”. This will be followed by Ellie Shi, CGO of Hangzhou GreenCloud Tech, who will speak on “Hotel digitization in the digital economy era”. The panel discussion on “Revenue management new trend and automated decision-making” will be led by Loretta Chan, VP, Hotel Solutions of DerbySoft, Inc, Yuki Hu, Principal Researcher, Lab team of IDeaS, and Ai Yan, Head of Commerial Strategy of AHG.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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