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World Cup gives $3 billion boost to NSW visitor economy

  • Fifa Ratings

The FIFA Women’s World Cup 2023™ in Australia & New Zealand generated $2.98 billion in travel and retail spending in NSW, boosting the economy and drawing record audiences to hospitality venues.

The FIFA Women’s World Cup Australia & New Zealand 2023 has seen a $2.98 billion rise in travel and retail spending in NSW, according to financial infrastructure platform Airwallex.

“In the current environment this has been a screamer of a goal for the Australian economy,” Airwallex ANZ General Manager Luke Latham told The Australian.

“The world game is living up to its name with our tracker showing international visitors have so far spent an extra $4.53 billion at Australian hotels and retailers.”

FIFA ratings

All eyes were on Sydney for the Matildas’ semi-final match against England at Stadium Australia, which was attended by 75,784 people, with a further 11.15 million watching it on TV, the biggest audience in modern ratings history.

The match attracted an overall 89.8% commercial share of viewers during its timeslot, with 93.2% of 25- to 54-year-olds and 96.1% of 16- to 39-year-olds tuning in.

Pubs, clubs, parks and public venues across NSW have been packed with people watching the tournament.

FIFA Fan Festival

The FIFA Fan Festival™ in Darling Harbour has been attended by more than 224,000 fans throughout the tournament to date.

Merivale Group said more than 40,000 patrons attended its venues that screened the Matildas vs France game. Hospitality group Solotel also celebrated record attendance across its venues.

Endeavour Group CEO Steve Donohue said his executives hadn’t seen such a vibrant and lively atmosphere at pubs to watch a sporting event since Cathy Freeman raced at the Sydney Olympics, declaring people were “absolutely back at pubs”.

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