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HomeMeetings & EventsTourism Authority of Thailand announces “Come Discover your Thailand”: A Thailand luxury travel forum

Tourism Authority of Thailand announces “Come Discover your Thailand”: A Thailand luxury travel forum


This limited space B2B luxury travel advisors-focused program will provide attendees with a firsthand experience of Thailand’s diversity, charm, and natural beauty.

New York, NY – The Tourism Authority of Thailand (TAT) New York Office and TAT Toronto Office announce “Come Discover Your Thailand,” a joint flagship project in partnership with various partners in Thailand. Held in Bangkok, Thailand from January 16 – 19, 2024, the forum will connect 35 qualified luxury travel advisors from the United States and Canada with Thai suppliers including hotels, resorts, and the industry’s top providers. Attendees will learn firsthand about new products and attractions with pre-tours available to Koh Samui, Phuket, and Chiang Mai.

“We are delighted to establish a platform where luxury travel advisors can delve into Thailand’s culture and stay updated on the newest, most exciting developments in tourism. By enabling our Thai partners to impart knowledge and offer firsthand experiences to dedicated industry professionals, we are guaranteeing that travel agents are not only well-informed about the destination but also enthusiastic about showcasing the wonders of Amazing Thailand to discerning travelers,” said Santi Sawangcharoen, Director of the TAT New York and Acting Director of the TAT Toronto Offices.

“As travel advisors continuously seek out the latest and greatest products, Tourism Authority of Thailand’s ‘Come Discover Your Thailand’ forum provides a dual opportunity to explore the destination’s luxurious offerings and services, while also establishing valuable connections,” states Leandro Cruz, Global Director of Sales – The Americas at Minor Hotels.

“Within the luxury travel market, Thailand enjoys robust brand recognition and is consistently acknowledged as one of the foremost tourism destinations globally. The ‘Come Discover Your Thailand’ forum will enable our community of advisors to strengthen our relationships on the ground ahead of a robust year for the travel industry,” says Paul Tomash, President of Americas at ICS Travel Group.

Thailand consistently ranks as a sought-after destination among luxury travelers due to the warmth of Thai culture, the destination’s unmatched hospitality, and numerous wellness offerings. The forum will include experiential Thai networking functions, dedicated one-to-one meetings, and open engagement times with luxury suppliers from throughout Thailand. Guests will also have immersion opportunities within the destination including hands-on regional tours, site inspections, and more.