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Melaka hosts the ATCC Forum and the 3rd ATCCT Special Meeting

  • Malaysian delegates led by Tourism Malaysia during Closing Ceremony of ASEAN Tourism Crisis Communication Forum from 12-14 June 2023.
  • ASEAN National Tourism Organization participants.
  • Closing Ceremony speech by Dato' Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia.
  • Gimmick launching of Opening Ceremony of ASEAN Tourism Crisis Communications.
  • Token of Appreciation Ceremony.
  • Welcome dinner speech by Dato' Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia.
  • Opening Ceremony speech by Datuk Mohd Zamri Mat Zain, Deputy Secretary General (Tourism), MOTAC.

Around 50 delegates from national tourism organisations (NTOs) across ASEAN countries attended the forum that aims to identify the best communication methods and strategies to overcome crises such as the Covid-19 pandemic.

AYER KEROH – Tourism Malaysia has successfully organised the ASEAN Tourism Crisis Communication (ATCC) Forum and the 3rd ASEAN Crisis Communication Team (ATCCT) Special Meeting from 12 – 14 June 2023 and for the first time Ayer Keroh, Melaka was chosen as a host for this ASEAN program.

Around 50 delegates from national tourism organisations (NTOs) across ASEAN countries attended the forum that aims to identify the best communication methods and strategies to overcome crises such as the Covid-19 pandemic. Representatives from ASEAN non-member states such as China, Japan, India, South Korea, Russia and Timor Leste were also invited to participate in the ATCC Forum.

With the cooperation and support from the YAB Chief Minister of Melaka, the Melaka State Tourism Exco as well as Tourism Melaka, the forum was also attended by The National Disaster Management Agency (NADMA), National Security Council (MKN), Information Department, Ministry of Tourism, Arts and Culture, Ministry of Home Affairs, Ministry of Health, Ministry of Communications and Multimedia Malaysia, Ministry of Foreign Affairs and several other Malaysian government agencies.

The forum which lasted for two days highlighted the sharing of experiences and areas of improvement that need to be given greater attention within the ASEAN region to ensure that stakeholders in the tourism industry as well as support components for this industry to react during times of crisis precisely and accurately.

Following that, the 3rd Special Meeting was held for only ASEAN Member States (AMS) to further discuss the roles and responsibilities of ATCCT and to deliberate regarding the revision of the ASEAN Tourism Crisis Communication Manual, which was last updated in 2018.

Tourism Malaysia also organised a dinner on 12th June 2023 to welcome all delegations, hosted by YBhg. Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, and other special guests from the Melaka State Government.

In support of Visit Melaka Year 2024, the AMS delegates were also taken to visit various tourist attractions such as Melaka Heritage Trail around the historical sites in Bandar Hilir, Kampung Morten, Melaka River Cruise, and the newly revamped Mini Malaysia Park, now known as Malaysia Heritage Studios.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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