Korean Air collaborates with the Korean National Esports Team for the 19th Asian Games, launching marketing activities and promotions.
SEOUL, SOUTH KOREA – Korean Air has become an official partner of the Korean National Esports Team for the 19th Asian Games in Hangzhou, which will commence in September.
Esports will make its debut at the Asian Games, and Korean Air will promote the airline’s brand to esports fans around the world on this special occasion.
Korean Air will engage in various marketing activities around the games. The airline’s logo will be displayed on the official uniforms of the national esports team, and the airline will also launch social media campaigns to offer esports fans in Korea a chance to win tickets to the Games.
Serving the world for more than 50 years, Korean Air is one of the world’s top 20 airlines, carrying more than 27 million passengers in 2019, pre-COVID. With its global hub at Incheon International Airport (ICN), the airline serves 120 cities in 43 countries on five continents with a modern fleet of 156 aircraft and over 20,000 professional employees.
The airline was granted numerous awards including 2021 Airline of the Year and 2022 Cargo Operator of the Year by Air Transport World, and a 5-star COVID safety rating from Skytrax.
Korean Air is a founding member of the SkyTeam airline alliance, and has grown into one of the largest transpacific airlines through its joint venture with Delta Air Lines.
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