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Continuing half a century of inbound tourism come drought, fire or pandemic

Author: Vicky Karantzavelou / Date: Thu, 11/19/2020 - 09:06
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This year the Australian Tourism Export Council (ATEC) will take its annual Meeting Place event to a virtual platform, bringing together more than 600 tourism operators and buyers from across the nation.

The five day program (23-27 November), delivered through a mix of virtual and in person events, will provide a virtual Business 2 Business (B2B) program and a virtual conferencing program, along with state-based face-to-face networking events where they are able to be accommodated.

“It’s been a very different year to the one we expected and this will be a very different Meeting Place as a result, but we are pleased to see the extraordinary enthusiasm from both supplier tourism operators and buyer businesses who were at the front of the line to register,ATEC Managing Director Peter Shelley said.

“Despite the uncertainty around when we might resume international travel, the tourism industry remains fully engaged in the opportunities inbound visitors offer and are looking to build connections ready for the opening of our international borders.

“After what has been the most challenging year for travel yet, the industry response to Meeting Place shows tourism businesses remain optimistic about the future of travel and the value of our international markets going forward.”

Minister for Tourism, Simon Birmingham will launch the Meeting Place program which will feature over 4,500 virtual member B2B meetings along with a comprehensive virtual conferencing program and state based face-to-face networking events in NSW, South Australia, ACT, North Qld, South Qld and West Australia.

Industry leading conference panels include:

  • The Path to Recovery (featuring CEOs from Tourist Australia and State Tourism organisations)

  • The Aviation Runway Back to Market

  • Travel Distribution 2021 and Beyond

  • Global Markets Update 

  • Plus a focus on ATEC Safe Travels project – building back international travel using world leading biometrics technology

“This year has seen tourism businesses quickly adapt and fortify themselves against an extraordinary downturn but there is clearly a strong belief that the future of our industry is inextricably linked to international visitation.

“Meeting Place has a long and strong history of providing Australian tourism operators with a valuable platform for selling their products in international markets and this tradition continues despite the setbacks of 2020.

“ATEC has worked hard this year to adapt to the needs of our industry through this difficult period and have delivered programs including 31 weeks of our Road to Recovery online engagement program, COVID Ready plans for tourism businesses, the allocation and adoption of the WTTC Safe Travels stamp, a Domestic Ready training program plus our very popular Tourism Trade Checklist.

“All of the programs ATEC has delivered this year have been aimed at supporting the industry to build their capacity and improve their prospects post COVID and our Virtual Meeting Place is another example of our commitment.

“We look forward to returning to a full face-to-face event in 2021 when ATEC will celebrate 50 years of supporting Australia’s inbound tourism industry to grow and prosper and embrace a future of success.”

“Thank you to all our partners who have come together to help deliver this virtual event including Tourism Australia, all STO’s and many RTO’s from across the country.”

ABOUT THE AUTHOR

Vicky Karantzavelou

Co-Founder & Chief Editor

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.