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Phu Quoc: Vietnam’s emerging luxury tourism escape

The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped hotel nestled directly on the shore
The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped hotel nestled directly on the shore

Phu Quoc, Vietnam transforms into a luxury tourism hotspot, with Sun Group leading the island’s upscale hospitality evolution.

The Vietnamese archipelago of Phu Quoc, an enchanting cluster of 36 islands, is rapidly transforming into a leading international tourism hotspot. Renowned for its pristine beaches, lush forests, and rich biodiversity, Phu Quoc’s appeal is further amplified by its authentic cultural allure and world-class attractions. Having attracted nearly five million visitors in 2022, with hotel occupancy rates soaring between 80-90%, this island is no longer just an emerging destination; it’s now a globally recognized paradise, lauded by TIME Magazine and Condé Nast Traveler.

Sun Group, a trailblazer in Vietnam’s hospitality sector, is steering Phu Quoc towards an unprecedented era of luxury tourism. Collaborating with renowned brands, architects, and designers, Sun Group is developing a series of unique five-star hotels and resorts. These establishments are not only enhancing the island’s luxury appeal but are also setting new standards in the hospitality industry.

Opening before the end of 2024, La Festa Phu Quoc, Curio Collection by Hilton is inspired by Italy’s Amalfi Coast

Opening before the end of 2024, La Festa Phu Quoc, Curio Collection by Hilton is inspired by Italy’s Amalfi Coast

Phu Quoc’s accommodation scene already boasts impressive properties. The JW Marriott Phu Quoc Emerald Bay Resort, designed by sustainability advocate Bill Bensley, has garnered multiple accolades and was the chosen venue for an extravagant celebrity wedding. Meanwhile, the New World Phu Quoc Resort has been celebrated as Asia’s best villa resort. The soon-to-open La Festa Phu Quoc Curio Collection by Hilton, inspired by Italy’s Amalfi Coast, is eagerly anticipated.

Adding to this luxury portfolio, Sun Group’s recent partnership with Marriott International will introduce two more prestigious brands to the island. The Luxury Collection Resort, Hon Thom Island, promises a sail-shaped architectural marvel, while the Ritz-Carlton Reserve, Hon Thom Island, will offer an exclusive boutique retreat, joining the global elite of just six such resorts.

Phu Quoc caters to a diverse array of affluent travelers, offering thrilling water sports, rich cultural markets, and unique attractions like the Guinness World Record-holding Hon Thom Cable Car. According to Mr. Dang Minh Truong, Chairman of Sun Group, Phu Quoc is transitioning from an emerging destination to a luxury haven. He highlights the group’s commitment to providing unparalleled experiences through partnerships with leading industry figures.

Phu Quoc’s Sao Beach is a stunning stretch of sand that sets the stage for tropical island adventures

Phu Quoc’s Sao Beach is a stunning stretch of sand that sets the stage for tropical island adventures

Mr. Dang Minh Truong, Chairman of the Board of Directors, Sun Group, stated, “Phu Quoc is no longer an emerging tourism destination – it has already arrived on the world stage. Now, we are entering a new phase, as the ‘Pearl Island’ becomes a dream destination for luxury seekers. We understand that today’s affluent travellers are demanding new experiences they can’t find anywhere else. By working with the industry’s top hotel brands, designers and architects, Sun Group is successfully elevating the island’s tourism industry to new levels of refinement and elegance, all amid the stunning backdrop of Phu Quoc’s beautiful beaches and spectacular scenery.”

Beyond its high-end resorts, Sun Group also boasts the Premier Residences Phu Quoc Emerald Bay, known for its remarkable infinity pool, and Premier Village Phu Quoc, an award-winning beach villa resort. As Phu Quoc ascends to new heights in luxury travel, it promises to become a dream destination for discerning travelers worldwide.

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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.

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