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Pan Pacific repositions its luxury brand with a focus on sincere, trustworthy hospitality, unveiling new brand signatures, property enhancements, and a global series of flagship hotels.
SINGAPORE – Cementing its position as a key player on the global luxury hospitality stage, Pan Pacific Hotels and Resorts redefines its ambition with Graceful Luxury, the brand’s commitment to sincere, trustworthy and gracious hospitality. To drive Pan Pacific’s growth as an international luxury brand, Pan Pacific Hotels Group is focusing on new openings, asset enhancement and elevated guest experiences that reiterate the brand’s passion for excellence.
Mr. Choe Peng Sum, Chief Executive Officer, of Pan Pacific Hotels Group, said, “Pan Pacific Hotels and Resorts is raising the bar as we enter a new era of hospitality focused on the desires of the modern traveller. Our newest properties showcase this vision of Graceful Luxury – the opening of Pan Pacific Orchard in June, the relaunch of Pan Pacific Singapore this month, and the success of Pan Pacific London, which has achieved the Forbes Five Star rating every year since it opened in 2021. With more flagship openings and new signature experiences in the pipeline, we believe that our elevated brand will resonate with and earn the trust of discerning travellers across the world.”
New brand signatures for graceful experiences around the world
Pan Pacific Hotels and Resorts showcases its new vision of graceful luxury through the rollout of several brand signatures. Extending thoughtful and personal service are Pan Pacific Ambassadors, welcoming hosts with deep knowledge about the property and destination. Ambassadors anticipate guest needs and delight them with sincere service to deliver memorable experiences.
Recognising the importance of high-quality sleep experiences, Pan Pacific Hotels and Resorts also unveils its Happy Sleepers programme, available to Club and Suite guests and VIPs including Pan Pacific DISCOVERY members of Platinum tier and above. The complimentary in-room service includes high-quality bedding; pillow menus; sleep-promoting food and beverages such as warm milk, tea and healthy snacks that help regulate melatonin. A sleep menu brings guests through the five best yoga poses to assist with sleep and relaxation, accompanied by a guided meditation playlist, room scenting and aromatherapy bath experiences.
Unveiling a global series of new-generation of flagship properties
Pan Pacific Hotels and Resorts demonstrates its new vision through a rich pipeline of new hotels, serviced suites and asset enhancements around the world. The latest to join the fore of Graceful Luxury experiences is Pan Pacific Singapore, transformed by FDAT Architects across a selection of rooms and suites, dining concept Pacific Emporium, plush destination bar PLUME and a lush, graceful arrival experience. A green runway welcomes guests beckoning them into a towering Atrium Lobby with soaring trees and the familiar sight of the hotel’s thoughtfully preserved iconic pods by CHADA Interior Design.
The brand’s latest line-up of hotels that embody gracious hospitality includes Pan Pacific Orchard, Singapore, soft opened on 1 June 2023. Designed by award-winning architecture firm WOHA, the property dramatically rises amidst the famed Orchard Road with four high-volume, open-air nature-inspired environments: Forest, Garden, Beach and Cloud, culinary centrepiece Mosella – Mediterranean-Peruvian cuisine and destination garden bar Florette.
Placing Pan Pacific Hotels and Resorts on the global stage is a growing footprint around the world. The opening of Bellustar Tokyo, a Pan Pacific Hotel presents elegant Japanese hospitality, topped by a Penthouse furnished with a personal spa treatment room and a jacuzzi with breathtaking vistas of Tokyo. In Europe, the brand has made its indelible mark with Pan Pacific London, which has clinched the coveted Five-Star Forbes Travel Guide every year since opening in 2021 for its exemplary showcase of graceful luxury. In the first half of 2024, Pan Pacific Hotels and Resorts will launch its new vision of luxury in Indonesia with Pan Pacific Jakarta in the prestigious integrated complex Thamrin Nine.
With its expanding global presence, Pan Pacific Hotels and Resorts brings a collection of addresses that define graceful luxury, signature experiences and memorable celebrations of a lifetime.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
