Mantra+ replaces the Group's former Club.CuSoon program and, according to Mantra Group's Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.
Mantra Grouphas taken a personalised approach to its new guest loyalty program resulting in more than $10 million worth of bookings in its first six months.
Mantra+ replaces the Group’s former Club.CuSoon program and, according to Mantra Group’s Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.
“Mantra+ is part of a broader strategy to transform our marketing initiatives to a highly personalised, digitally-led execution underpinned by a hospitality experience with a warm service delivery,” said Mr Johnsson.
He said, since the program was launched in March, there has been an uplift of loyalty club bookings of more than 639% percent.
“Part of our quest towards being Australia and New Zealand’s favourite accommodation provider is offering Mantra+ loyalty program participants great value and membership benefits as well an excellent experience at all of the properties across our brand portfolio.”
Mantra+ member benefits include access to exclusive rates, a Mantra+ price promise (where if members happen to find a better deal, they beat it by 5%), free Wi-Fi, late check-out, a free drink from the bar or restaurant, dedicated phone line and discounted food and beverage.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
