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Crowne Plaza Changi’s $22m enhancement reinforces best airport hotel title

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Crowne Plaza Changi Airport’s S$22 million enhancement adds 12 new rooms, a unique Italian restaurant Allora, and modernized facilities, further solidifying its status as the premier choice for sophisticated business and leisure travelers.

SINGAPORE – Crowne Plaza Changi Airport announced the successful completion of its $22 million asset enhancement, breathing new life into the iconic hotel and reaffirming its status as the World’s Best Airport Hotel for the eighth consecutive year.

Completed in January 2024, the asset enhancement initiative (AEI) includes the addition of 12 new guest rooms, comprising 10 Premier Rooms and two Suites, designed for families and long-stay guests. Strategically located on the same level as the hotel’s tropical resort outdoor pool which offers a stunning view of the iconic Changi Airport control tower, three of the new rooms will have direct pool access which is highly sought-after. The hotel’s refreshed design enhances the appeal for both business and leisure travellers, unveiling new and noteworthy features such as Allora, an all-day dining destination delivering an authentic Italian culinary experience, an additional function room with state-of-the-art meeting facilities, a chic Club Lounge and a revitalised Fitness Centre.

Inspired by the serene charm of Changi Beach, the design concept for the AEI by Park + Associates is meticulously crafted to bring a tranquil oceanic atmosphere to the space. Drawing inspiration from the rhythmic patterns of the waves, the newly refurbished rooms and meeting spaces feature carefully chosen design elements. The furniture, crafted from a mix of natural wood finishes, brings a sense of warmth and cosiness to the room, complemented by a carefully curated colour palette that blends beachy tones with ocean shades. The addition of curves to the walls mirrors the natural flow of the waves, contributing to the overall aesthetic appeal. Light grey sofas and vibrant navy blue and yellow accents create a contemporary and inviting atmosphere, while the sky-blue headboard serves as a statement piece, aligning with the modern and refreshing theme. This thoughtful design not only enhances the visual appeal of the hotel but also fosters a meaningful connection between hotel guests and the calming elements of nature.

We embrace the evolving trend of blended travel. In anticipation of a notable increase in corporate and leisure travellers in 2024 and beyond, the AEI aims to cater to the needs of the modern business traveller, whose concept of business travel extends beyond work to encompass a blend of work and life. As the world’s leading airport hotel, it’s vital that we continue to adapt and elevate the guest experience. We look forward to maintaining our best-in-class position and welcoming guests from around the world,” said Bruno Cristol, General Manager of Crowne Plaza Changi Airport and Area General Manager, IHG Hotels & Resorts in Singapore.

Key Features of the Transformation: Additional Premier Rooms and Suites: The 12 new guest rooms, elevating the room inventory to 575, introduce a distinctive touch to the accommodation options. Among these, three rooms, featuring highly sought-after direct pool access, provide a delightful stay experience for both families and long-stay guests. The suites are outfitted with carefully chosen amenities, featuring a walk-in wardrobe, spacious living and dining areas, a convenient kitchenette with an induction stove and a stylish bathroom. The bathroom is generously sized, complete with a bathtub, a separate standing shower, and a vanity area, ensuring a luxurious and comfortable experience for guests.

Revamped All-Day Dining Restaurant – Allora: Now conveniently relocated to Level 1 for enhanced accessibility, the new Italian restaurant – Allora, helmed by the talented Executive Chef Stefano Sanna, seamlessly combines the urban energy of Milan with the coastal charm of Southern Italy. Bringing the sophistication of northern Italian cities and the refreshing ambience of the southern Italian coastline to Singapore, the restaurant seamlessly combines both sides of Italy to bring a new and enhanced experience for locals and travellers alike. Allora’s interior effortlessly marries Milan’s industrial urban vibes with the breezy coastal charm of Southern Italy. The Northern section draws inspiration from Tuscany’s enchanting hills and ancient medieval cities, featuring a central metallic mosaic pizza oven and industrial Milanese elements that together create a dynamic and captivating atmosphere. Outdoor spaces, adorned with striped parasols, transform into a Southern Italian seaside promenade, offering a relaxed escape. Allora features a chic dining room, a vibrant lobby lounge and bar, and a charming alfresco terrace, drawing inspiration from the distinctive characteristics of both Northern and Southern Italy.

Allora currently serves refreshing contemporary Italian cuisine and is slated to become the only Italian restaurant offering weekend brunch buffets in the Changi Airport area from the second quarter of 2024. The lavish buffet will feature handcrafted pizzas, artisanal pastas, a diverse array of antipasti, as well as a thoughtfully curated collection of fine wines, spirits and unique cocktails. From an inviting dining room to a stylish lobby lounge and bar and a relaxing alfresco terrace, Allora accommodates varied preferences, fostering a communal atmosphere. With a seating capacity of 264, it is poised to be the go-to destination in the East, promising an authentic and delightful Italian dining experience.

New and Versatile Meeting Spaces: The former all-day dining space has transformed into a 352-square metre multi-function room named ‘Camellia’ inspired by the elegant flower. This versatile venue, equipped with state-of-the-art audio-visual technology, is ideal for a range of events including corporate meetings, social gatherings and intimate weddings. This addition complements the hotel’s current ballroom and meeting rooms, expanding its capacity for hosting various meetings and events.

Inspired by the rainforest and named after local trees such as Chengal, Alstonia, Garcinia, Hopea, Kempas, and Meranti, the present ballroom and meeting rooms exude a natural charm. These meeting spaces, featuring ceilings reminiscent of a lush tree canopy, provide a tranquil atmosphere. The nature-inspired design not only enhances the aesthetic appeal of the spaces but also infuses them with a refreshing and inspiring ambiance – perfect for both meetings and social events.

Club Lounge and Fitness Centre Transformation: The former bar space has been transformed into a cosy and contemporary Club Lounge. Modernised meeting spaces within are adorned with an array of art pieces and tasteful decorations, creating an inviting and sophisticated ambiance.

Simultaneously, the fitness centre has undergone a revamp, now equipped with the latest equipment to meet the wellness needs of both business and leisure travellers.

This AEI significantly elevates the guest experience at Crowne Plaza Changi Airport, reinforcing its position as the World’s Best Airport Hotel and ensuring a rejuvenating and dynamic stay for all valued guests.

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