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Amora Group unveils five-star Amora Brisbane following AU$30 million transformation

Amora Brisbane

After acquiring and transforming the former Novotel Brisbane with a AU$30 million investment, Amora Group introduces the five-star Amora Brisbane, enhancing its luxury hospitality portfolio in Australia and Thailand.

BRISBANE, AUSTRALIA – Thai-owned Amora Group has revealed its latest acquisition Amora Brisbane, transformed into a five-star leisure and business hotel after an AU$30 million (USD20 million) remodeling. The CBD hotel joins the group’s expanding portfolio of six owned and operated hotels and resorts under the Amora brand in Australia and Thailand.

Previously the Novotel Brisbane, Amora purchased the property from CDL Hospitality Trusts in 2020. Amora Brisbane’s transformation follows hot on the heels of Amora Beach Resort Phuket’s THB500 million (US$14 million) comprehensive refurbishment, which was completed in December 2023.

Located in the prime CBD area, Amora Brisbane is a short stroll from Central Railway Station, The Queen St Mall, Treasury Casino and Suncorp Stadium; and a five-minute ride from the entertainment precincts of Howard Smith Wharves and Fortitude Valley. For business travellers, a quick 15-minute ride takes them to the Brisbane Convention and Exhibition Centre.

With Amora Brisbane, Amora Group is positioned to gain momentum from the MICE and events sectors, boosted by Brisbane’s up and coming status as a key sports destination of Australia. Its sterling line-up of international sports events and the 2032 Brisbane Olympics will place the city under the global spotlight.

The city continues to make the right headlines in the business arena, supported by the dedicated efforts of key agencies such as Brisbane Economic Development Agency, Tourism and Events Queensland, and the Brisbane Convention & Exhibition Centre, in winning significant bids for international exhibitions, conferences and incentives. In addition, Brisbane is funded by an AU$25 billion (US$16 billion) pipeline of city-transformation projects that will enhance the city experience for visitors and delegates alike, making it an attractive destination for leisure and business.

As a company, we are looking to cement our footprint as a five-star hospitality group in Australia and Thailand, and we will achieve that by expanding in key cities in Asia Pacific and in developing Southeast Asian destinations. Our goal is to have 12 hotels in the region within the next five years.

“Amora Brisbane is certainly a feather in our cap and we couldn’t be happier about the full potential of the property in the years to come,” said the owner and Director Earp Siriphatrawan, the second-generation heir of Amora Group.

The 296-key Amora Brisbane features 11 refurbished conference and events spaces spanning 1,148 sqm; an elevated outdoor pool and deck, a fitness studio and a sauna. For dining, Dapl Restaurant offers modern Australian cuisine using the best of locally sourced produce and ingredients, complemented by The Lobby Bar and Two Donkeys Café. Accommodation types range in size from the Amora King and Amora Double Rooms to Premier Rooms and Executive Suites, with certain rooms offering private balconies overlooking the Brisbane cityscape.

Amora Brisbane 2

In Thailand, Amora Group’s flagship property is Amora Beach Resort Phuket, a 264-key five-star resort with the recently launched Nora Beach Club, Amora Wellness Center and new meeting venues such as the 360 sqm Amora Grand Ballroom, four meeting rooms comprising 700 sqm and the 1,100 sqm beachfront events lawn.

Other hotels and resorts in its portfolio are Amora Hotel Jamison Sydney and Amora Hotel Riverwalk Melbourne in Australia; and Amora Neoluxe Hotel Bangkok and Amora Hotel Chiang Mai in Thailand, making up a total of 1,350 keys.

Amora Group plans further investment in existing hospitality assets in the two countries as well as planned acquisitions in key cities and resort areas to build the Amora pipeline.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.