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SATTE 2024: Pioneering new horizons in South Asia’s travel industry

SATTE 2024

SATTE 2024, set for 22nd-24th February at India Expo Mart, is poised to be the largest edition yet, showcasing over 1500 exhibitors and hosting 800+ buyers, reinforcing its status as South Asia’s leading travel exhibition.

New Delhi, India – Informa Markets in India is gearing up to host the 31st edition of the South Asian Travel and Tourism Exchange (SATTE) 2024, the premier travel exhibition in South Asia. Scheduled from 22nd to 24th February 2024 at the India Expo Mart, Greater Noida, Delhi NCR, SATTE 2024 is anticipated to be the most significant event in its history, with expectations to draw participation from over 1500 exhibitors, 800+ hosted international and domestic buyers, and professionals from more than 120 Indian cities and towns.

SATTE’s critical role in fostering domestic, regional, inbound, and outbound tourism is unparalleled, especially in the Asia-Pacific region. The 2024 edition aims to offer a comprehensive platform for stakeholders across the travel, tourism, and hospitality industries to network, explore business opportunities, and share insights on the evolving landscape of the industry. With India’s visitor export earnings forecasted to reach US $50 billion by 2028, SATTE 2024 stands as a catalyst in achieving the ambitious goals of the Indian tourism sector.

The exhibition enjoys robust support from the Ministry of Tourism, Government of India, along with Indian and International Tourism Boards, global travel trade bodies, airlines, hotels, wellness resorts, and various other stakeholders. This year, SATTE introduces “ATITHI,” a Reverse Buyer-Seller Meet initiated by the Services Export Promotion Council (SEPC) with the Ministry of Commerce & Industries, aiming to enhance inbound tourism and business opportunities within the Indian Tourism Industry.

Uttar Pradesh takes the spotlight as the Host State, with significant participation from Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand as partner states. The show also welcomes participation from the Ministry of Tourism Govt. of India and the 8 Northeastern States, alongside National Tourism Organizations (NTOs) from around the globe, including premium and partner countries like Saudi Arabia, Dubai, Mauritius, and many more.

Highlighting the event’s global appeal, SATTE 2024 has confirmed attendance from private sector giants such as Air India, Resort World Cruise, and MakeMyTrip, among others, promising an enriching experience for all attendees.

The show’s strategic partnerships, including with PATA and backing from industry associations like UFTAA, TAAI, and TAFI, underscore its significance in the travel and tourism sector. Mr. Yogesh Mudras, Managing Director of Informa Markets in India, shared his optimism for the event, emphasizing SATTE’s role in reflecting and contributing to the growth and diversification of the Indian travel and tourism industry. He highlighted the industry’s recent milestones, including a significant increase in travel frequency and infrastructure enhancements, setting the stage for a successful SATTE 2024.

Looking ahead, the 2025 edition of SATTE will transition to the India International Convention & Expo Centre, Yashobhoomi in Dwarka, New Delhi, promising even greater opportunities for innovation, networking, and growth in the travel and tourism industry.