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PATA Destination Marketing Forum

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PATA Destination Marketing Forum 2024, co-hosted by TCEB in Phetchaburi, Thailand, focuses on innovative tourism growth and cultural preservation.

The PATA Destination Marketing Forum 2024 emerges as a pivotal event, uniquely blending the exploration of Phetchaburi’s enchanting landscapes and rich cultural heritage with the opportunity for invaluable networking, learning, and discovery. Co-hosted by the Thailand Convention and Exhibition Bureau (TCEB), the local government of Phetchaburi City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with substantial backing from the Tourism Authority of Thailand (TAT), this forum is set against the backdrop of Phetchaburi, a province celebrated for its vibrant gastronomy recognized by UNESCO.

Phetchaburi, a gem in central Thailand, is a destination where travelers can immerse themselves in a world of exquisite farm-to-fork cuisine, drawing from the province’s bounty of fresh produce and seafood. The province is not just about tantalizing taste buds; it’s also home to scenic attractions like Cha-Am Beach and the Old Phetchaburi Town Riverside Community, offering serene beach retreats and community-based tourism experiences.

Scheduled from November 12-14 in Cha-Am, the forum is designed to support the development of secondary and tertiary destinations into premier tourism locations. The event will feature a two-day program, emphasizing the importance of preserving cultural heritage, implementing innovative destination marketing strategies, and recognizing tourism’s transformative potential.

Attendees can expect a comprehensive experience, including a one-day conference, a day dedicated to exploring the destination, and various networking sessions spread over three days. The forum encourages a smart casual dress code, fostering a relaxed yet professional atmosphere conducive to open dialogue and collaboration.

Registration for the forum is complimentary for all attendees who sign up before September 11, with a nominal $100 fee applied thereafter. A cancellation fee of $100 is applicable for any cancellations made after October 11, 2024, noting that the $10 Carbon Offset fee is non-refundable. Priority registration is offered to PATA Members on a first-come, first-served basis, emphasizing the event’s high demand and limited seating.

The PATA Destination Marketing Forum 2024 stands as a testament to the synergy between sustainable tourism development and innovative marketing strategies, offering participants a unique platform to contribute to and learn from the ongoing evolution of the tourism industry.


Pacific Asia Travel Association (PATA)
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