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Airbnb and Duolingo collaborate to facilitate deeper cultural immersion for Indian travelers to Japan and South Korea with language skills.
With India‘s GenZs and Millennials showing surging interest in travel to Japan and South Korea, and an increased appetite to learn Japanese and Korean, Airbnb and Duolingo are launching a unique campaign that provides travelers with an extraordinary opportunity to immerse themselves in the rich cultural tapestry of these two unique countries. The program aims to reduce the language barrier that often impedes deeper cultural immersion, and equip travelers with essential language skills to enhance their appreciation and understanding of local customs and traditions.
The spike in language learning on Duolingo perfectly aligns with the increased searches for local stays on Airbnb, demonstrating a desire amongst Indians to break down the language barriers and engage in more meaningful connections with the local communities while traveling to Japan or South Korea. Recent Airbnb data has revealed a significant uptick in travel interest to Japan and South Korea. Airbnb has seen an almost 75% growth in searches for Airbnb stays in Korea and almost a whopping 300% increase for stays in Japan. Concurrently, Duolingo has reported a notable trend in language learning preferences among Indians, with Japanese and Korean emerging as some of the most popular languages learned on the platform. Globally, Japanese ranks as the fifth most learned language, while Korean has jumped to the sixth position, as highlighted in the 2023 Duolingo Language Report, which tracks the world’s biggest trends in language learning. The report also indicated a remarkable 75% year-over-year growth in Korean language learning among learners in India. This parallel rise in travel and language interests underlines a growing fascination with Japanese and Korean cultures among Indian travelers.
Building on these trends, Airbnb and Duolingo are teaming up to transform the travel experiences in Japan and South Korea, targeting the language barrier that often impedes deeper cultural immersion. This collaboration seeks to equip travelers with essential language skills, enhancing their understanding and appreciation of local customs and traditions.
By merging Duolingo’s language learning expertise with Airbnb’s locally hosted stays, this initiative promises a more enriched and authentic travel journey. Travelers can now navigate through these destinations with newfound confidence in their language abilities while staying at local Airbnb stays that offer them the opportunity to live like a local.
“Airbnb has always believed in promoting authentic travel and meaningful connections. Our recent data shows a surge in interest among Indian GenZs and Millennials searching for stays on our platform, with Japan and South Korea being popular destinations for cultural exploration. Recognizing that language barriers can dampen the richness of travel, our collaboration with Duolingo goes beyond language learning; it’s about deeply immersing travelers in new cultures, creating lasting experiences and memories.”, said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.
“At Duolingo, our mission is to make language learning fun and effective. We are delighted to partner with Airbnb to bring an opportunity that blends learning and traveling in such a seamless manner, providing people with all the right tools to allow them to have an authentic experience and overcome language barriers during travel with ease.”, said George Audi, Global Head of Business Development & Partnerships for Duolingo.
George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.
