Asia travel site sees mobile users more than double.
THAILAND – The number of Asia travellers using their mobile phones to look for discounted hotel deals has more than doubled in the 12 months to August 2012.
According to AsiaWebDirect.com, the Asia hotel specialists, mobiletraffic to their websites has grown from 8.5% in August 2011 to almost 20% in August 2012.
Matthew Varley, Executive General Manager for Asia, said, “In the last twelve months we’ve seen a massive increase in the number of people accessing AsiaWebDirect.com on mobile devices. As mobile penetration grows rapidly inAsia and around the world, we expect that this percentage will continue to increase.”
He added, “Travellers today demand convenience and connectivity as basic requirements for all travel services. Making your website easy to access and navigate for mobiles and tablets is essential for any online business. For example, we have made Asia Web Direct easier to access on any mobile device to cater to customers’ demands for easy, instant access to our hotel deals. We have also just launched a new app for iPhone so that whatever the device—smartphone, tablet or laptop—instant access to our hotel listings and information is at your fingertips.”
This new “Asia Hotels” app gives travellers access exclusive deals on offer from thousands of hotels and resorts throughout Asia, even while offline, and gives instant confirmation when they book the hotel deal that suits them.
Another mobile friendly feature allows travellers to search for accommodation options near a landmark or desired address, or pinpoint hotels near their current location. In areas with no Wi-Fi, one touch connects them to a team of Asia Travel Experts available 24/7 to make enquiries or book over the phone.
Users can choose to store their details in the app to make it eveneasier to plan future trips. Just one click sets up a new reservation with a favourite hotel.
Varley said, “At Asia Web Direct, we love travel ourselves, so we know that some of the best trips in Asia can involve multiple hotel bookings. That means people want greater personalisation, more flexibility and more speed in a travel app to support their journeys around Asia – even in areas without internet access. With this app for iPhone we’ve made it simple, fast and intuitive for people to use AsiaWebDirect.com to get everything they need in real-time for a great Asia holiday. We want to encourage more people to explore this part of the world!”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
