The report highlights key travelling trends around the world over the last year, with focus on how brands are using mobile to reach and engage consumers, types of travel brands investing in mobile, travel audience targeting strategies, and more.
Highlights from the APAC region
•Travel was ranked as the 5th largest brand vertical in APAC region on the Millennial Media platform in 2013
•Five different sub-categories contributed to the travel vertical on the Millennial Media platform in 2013. (Airlines, Booking Sites and Services, Tourism and Hotels)
•Airlines made up the largest travel sub-vertical on our platform, driving 47% of the retail advertiser spend in 2013.
•77% of travel campaigns leveraged mobile advertising to drive site traffic on Millennial Media platform in 2013.
•When compared to all advertisers, travel campaigns focused on driving site traffic at 294% the rate of the platform average.
•Compared to all advertisers running campaigns with Millennial Media, travel brands utilized drive to site search or take advantage of Retail promotions at much higher rates.
Millennial Media MIS Vol7 Travel
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
