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Following the successful pilot last year at EIBTM, whereby all educational seminars over the three days of the show were evaluated using MeetingMetrics’ online survey and reporting tools, a global agreement has been signed between Reed Travel Exhibitions and MeetingMetrics.
Covering EIBTM in Barcelona, CIBTM in Beijing and AIBTM in Baltimore, the agreement offers a unique self administered set of online tools for maximising meeting effectiveness, measuring meeting results and demonstrating value and return on investment.
Participants at all the education sessions will be able to log onto the system as soon as each educational session ends through PDAs, notebooks and PCs.
Commenting on the agreement, Ira Kern, Managing Director GuideStar Research/MeetingMetrics said: “We are very excited about this new global agreement with Reed Travel Exhibitions. It will enable us to increase awareness of MeetingMetrics among many of the world’s key meeting executives by partnering with Reed to provide efficient, professional-level session evaluation experiences for thousands of participants at their Global portfolio of events.
“We have created a set of easy to use, professional tools that greatly simplifies, speeds and lowers costs of collecting and reporting participants’ session feedback. A full selection of key analytical reports including session, speaker, learning effectiveness rating reports plus CEU reports are automatically produced ready to save print or email directly from the system in minutes.”
Mandy Torrens, Head of Marketing and Hosted Buyer Programmes, Reed Travel Exhibitions’ Meetings and Events Portfolio comments: “We are delighted to announce our new global partnership with MeetingMetrics. We have successfully worked with them at EIBTM last year and look forward to implementing what has proved to be such an effective, sustainable evaluation tool at our professional education programmes at EIBTM, CIBTM and AIBTM.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
