The Perth Convention Bureau (PCB) is wooing corporate meeting and incentive groups, particularly from Asia, with the re-launch of its ‘welcome package’ for delegates. The package includes a letter of welcome from the Lord Mayor of Perth, booklets with details about Perth and its attractions, maps of the city and its surrounds and a pillow gift.
Ms Marina McKeague, the PCB’s Business Development Manager with responsibility for corporate meetings and incentives, said the welcome package had been a successful marketing tool to convert business in the past.
She added: “Last year the suspension of our Operation Welcome Mat program adversely impacted on our sales results so the decision was taken to re-instate an upgraded welcome package this year.
“We recognise that providing a welcome incentive can often be the difference in securing groups against competing destinations, so it was an easy decision to re-instate the program.”
Ms McKeague and the PCB’s Convention Services Manager Katie Lim will undertake a whistle stop tour of Kuala Lumpur and Singapore next week to promote the welcome package to corporate buyers and agents.
“We have a hectic program of sales calls and aim to spread the message far and wide that we have re-instated our special welcome package,” Ms McKeague said.
“Additionally, prior to planners having confirmed their destination, we are able to offer a raft of services and support including bringing buyers here on site inspections.
“We aim to create a uniquely Western Australian point of difference to add value to the bid process and enhance our prospects of securing the business.”