This collaboration will provide the industry with a much needed boost to drive demand from our key overseas markets, allowing for greater engagement in both the traditional markets of the west and new and emerging markets in the east.
“This is a fantastic announcement today for inbound tourism into Australia given that Sydney remains the gateway for visitors into the country,” Ms Mariani said.
“This collaboration between the NSW Government and Qantas will provide the industry with a much needed boost to drive demand from our key overseas markets, allowing for greater engagement in both the traditional markets of the west and new and emerging markets in the east.
“Sydney remains at the top of the list for first time and repeat visitors to Australia and the recent visit by Ellen DeGeneres throws a great spotlight on this iconic destination in the Land DownUnder.
“In a very cluttered and competitive global tourism scene, it’s crucial for Australia to maximize its international position with high profile promotions such as Ellen’s recent visit. This exciting new partnership will ensure that we have the resources to underpin this major promotion and drive the all-important conversion necessary to leverage our position.
“It is truly encouraging to see Qantas is continuing its commitment to support inbound tourism through partnerships such as this one with the NSW Government.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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