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Australia’s regional airline, Rex, choose Aviator for revenue management

Pictured from the left are Gary Felton and Fiona Li from Maxamation and from Rex Bill Robertson, Brett Hill, Warrick Lodge, Collin Fahey, Jed Davies, Edwin Ho.

The Rex 737 fleet services key Australian metropolitan routes, while the Saab fleet extends the network to regional centres across every state in Australia. This expansive network allows Rex to deliver exceptional through- fares between regional centres connecting via Sydney, Melbourne, Adelaide, Brisbane and the Gold Coast.

Rex Airlines has once again been awarded the Skytrax Best Regional Airline while also scoring the best on-time performance of any major Australian carrier. Behind the scenes, Rex are making technological advances on multiple fronts and have just commenced using the latest web-based Aviator revenue management system.

With a comprehensive network serving 58 destinations with 67 aircraft, Rex need a full featured revenue management system to truly manage their inventory and to provide the best possible results for the airline. The Rex 737 fleet services key Australian metropolitan routes, while the Saab fleet extends the network to regional centres across every state in Australia. This expansive network allows Rex to deliver exceptional through- fares between regional centres connecting via Sydney, Melbourne, Adelaide, Brisbane and the Gold Coast.

Warrick Lodge is the Rex G.M. Network Strategy: “We have been an Aviator customer for more than 20 years and have always appreciated the great partnership with the Aviator team. This new browser-based Aviator system takes things to the next level with efficiency and productivity gains which is critically important as we continue to expand our domestic 737 network in what is a highly competitive marketplace.”

Peter Brewer is the Maxamation CEO: “We are excited to deliver the new browser-based Aviator technology to our good friends at Rex. Our Aviator training team, including Gary Felton and Fiona Li, enjoyed Rex’s warm hospitality in Wagga while working through all the powerful new Aviator features. We are certain that the Rex RM team will seize every revenue opportunity that the new Aviator brings them.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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