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AirAsia launches “Takeover Thailand” campaign with Tay Tawan to boost regional tourism, offering free and discounted seats to Malaysia, Singapore, and Indonesia travelers, enhancing the connection and cultural exchange between ASEAN countries.
AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia.
AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia’s Route Presenter for Malaysia’, to elevate the travel experience and play a pivotal role in inspiring travellers from key markets to explore the amazing Thailand.
This campaign comes at a crucial time, emphasising affordability and accessibility for travellers in the region. In celebration of the campaign, AirAsia is offering FREE Seats from Kuala Lumpur to Chiang Mai for 72 hours only starting today until 3 March 2024 for the travel period between now and 30 November 2024. Guests can also explore other destinations such as Krabi, Phuket, Hat Yai, and Bangkok from Kuala Lumpur from RM99 all-in one-way.
Group CEO of AirAsia Aviation Group, Bo Lingam said: “We were inspired to launch this campaign to support the recovery of the regional tourism industry and reignite the desire to explore and experience Thailand’s wonders among travellers from our neighbouring countries. As an Asean-focused airline, this campaign represents AirAsia’s commitment to fostering connections between people and cultures within the region.
“Thailand continues to be a favourite destination for AirAsia, attracting travellers for vacations, sightseeing, education and to visit loved ones. In 2023, we flew over two million guests between Malaysia, Singapore, Indonesia and Thailand, and look forward to increasing it this year.
“In addition to showcasing the enchanting beauty, rich culture and unforgettable experiences that Thailand has to offer, we are equally excited to offer Thais the opportunity to fly to our key markets to further stimulate travel demand both ways and contribute to the revival of economies that heavily rely on tourism.”
AirAsia Route Presenter, Tay Tawan added: “I am honoured to represent Thailand and play a role in inspiring travellers from Malaysia, Singapore and Indonesia to explore my home country. Thailand has so much to offer, from its stunning landscapes to its warm-hearted people, and I am proud to highlight these attractions with AirAsia. By connecting Malaysia, Singapore, Indonesia, and Thailand, we are not only facilitating tourism but also strengthening the bonds between our nations. Let’s take over Thailand with me and AirAsia!”
The “Takeover Thailand with Tay Tawan” campaign was officially launched at Dadi Cinema in Pavilion Kuala Lumpur, Malaysia today with over 1,000 fans across the region. The campaign is set to run until 22 September 2024.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
