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AirAsia MOVE unveils new app icon in brand refresh journey

AirAsia New App

AirAsia MOVE’s app refresh aims to enhance travel experiences with new services, maintaining beloved features for seamless journeys.

KUALA LUMPUR, 26 FEB – AirAsia MOVE, formerly known as AirAsia Superapp, unveiled the updated, refreshed look of its app icon on the App Store (iOS) and Play Store (Android).

This comes as AirAsia MOVE enters another phase of its brand refresh and transformation as was announced in September 2023.

Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up that are designed to elevate and enhance every travellers’ experience. From the app layout, to exciting new products, services and unbeatable deals, the new AirAsia MOVE will help you go all the way seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look.

“While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travelers via the Chat & Community as well as AskBo functions still remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!”

AirAsia MOVE envisions travel complemented by a community-led experience through features such as Airasia chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.

AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia and 900,000 hotels worldwide plus ride-hailing, dining experiences, insurance and more, underpinned by integrated financial services by BigPay. AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards as in its first nomination in the OTA category.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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