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Accelya and Korean Air forge partnership for advanced airline retailing technology

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Accelya partners with Korean Air to innovate customer experience through its FLX Platform, leading the way in airline retailing technology.

SEOUL, SOUTH KOREA – In a significant move that highlights the evolving state of play in airline retailing technology, Accelya, a global leader in flexible, airline-centric software solutions, announced a major partnership with respected aviation leader, Korean Air. The partnership will enable Korean Air to take control of its retailing and further innovate its leading customer experience with the deployment of Accelya’s FLX Platform.

The Accelya FLX Platform, trusted by many of the world’s leading airlines, enabled more than half of all global New Distribution Capability (NDC) transactions in 2022, according to data from T2RL, an independent consultancy leader in travel technology and distribution strategy. The platform combines the power of the Amazon Web Services (AWS) cloud and the latest advanced technologies to deliver unparalleled scalability and reliability while enabling airlines to efficiently present millions of retail offers across all channels.

Korean Air will integrate Accelya’s NDC and additionally, the innovative FLX-Merchandizing module, to deliver personalization and the most relevant offers to customers. Accelya’s NDC offering, a core enabler of airline-retail agency connectivity, links airlines with over 50,000 travel agents including the world’s largest online travel agents (OTA’s) and travel management companies (TMC’s). Accelya’s advanced NDC capabilities, running on the latest 21.3 standard, deliver on average over 30% NDC adoption for partner airlines, bringing improved customer servicing, more ancillary sales and the ability for customers and airlines to benefit from much richer offers.

The FLX-Merchandizing module, running on both Accelya and AWS technologies, fine-tunes customer offerings and experiences. Leveraging the latest technologies, it will enable Korean Air to create, personalize and adjust its offers to better serve travellers across both direct and indirect channels.

We are delighted to partner with Accelya to enable our modern retail vision and bring powerful innovation to the market for our customers,” remarked Yoo Tae Jung, Managing Vice President and NDC Platform Director at Korean Air. “The exhaustive RFP process has highlighted Accelya’s technological expertise and flexibility. Our partnership with Accelya, a leader in retail modernization, is a key step in reshaping our retailing strategy.”

Sam Gilliland, CEO of Accelya, echoed this sentiment, stating, “Our alliance with Korean Air is built around a shared belief in putting the customer first, making modern and forward-looking technology choices and ensuring airlines are truly in control of their retailing journey and not being held back by legacy ‘old world’ technology vendors. The deployment of the Accelya FLX platform will provide Korean Air with a clear pathway towards offer and order transformation, empowering them to control their future, with Accelya supporting them every step of the way. “

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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.