The success of a new, groundbreaking Room Distribution Exchange (RDX) platform that directly connects hotel reservation systems and online booking channels over the web has led to software-as-a-service technology company, SiteMinder, being named as one of Australia’s 50 fastest-growing technology companies.
SYDNEY- The newly-released ‘Deloitte Technology Fast 50’ awards for 2012 ranks SiteMinder 28th on its tally of the 50 fastest-growing technology companies in Australia, based on revenue performance over the past three years.
This is the second year running that SiteMinder, founded in 2006, has made the prestigious list and follows the release of figures showing SiteMinder’s distribution platform delivered its global hotel customers more than USD$2 billion dollars in booking revenue from online channels in the 12 months to June 30, 2012 – double the figure from the previous financial year.
SiteMinder Managing Director Mike Ford said the high Deloitte ranking followed the success of its new RDX product which eliminated the gap between hotel reservation systems and booking channels, making the online booking process faster, more efficient and more lucrative for hotels than ever before.
“The RDX platform has helped bridge the widening gap in connectivity and turned distribution into a commodity item that can be accessed by hotels of all sizes around the world,” Mr Ford said. “RDX allows PMS and Central Reservation Systems (CRS) vendors to operate and fully support their own branded distribution platform, providing full, two-way, seamless connectivity to hundreds of channels including OTAs (online travel agents), wholesalers, Global Distribution System (GDS) networks and social media channels.
“The accommodation landscape is evolving rapidly and through RDX, the inherent complexity of connecting and maintaining hundreds of channels is elimated for both technology providers and hotels globally,” he said.
“Since launching in Australia five years ago, SiteMinder has quickly expanded into international markets like the UK, Europe, Asia, New Zealand, South Africa and the US and we foresee that expansion gaining momentum into 2013,” Mr Ford said.
SiteMinder is a multi-award winning online distribution company whose products are trusted and used by more than 7000 accommodation providers in over 100 countries worldwide to help increase online revenue, streamline business process and drive down the cost of acquisition.
The cloud-based product suite continues to set the benchmark in online distribution technology by challenging conventional operating strategies.
Redefining distribution, SiteMinder now has offices in London, Sydney, Bangkok and Cape Town.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
