The effects of world instability and high oil prices are the key challenges facing the Australian tourism industry during the next 12 months, according to a Roy Morgan Research survey. The survey of…
The effects of world instability and high oil prices are the key challenges facing the Australian tourism industry during the next 12 months, according to a Roy Morgan Research survey. The survey of industry representatives was conducted in the lead up to the Tourism Futures National Conference, which will be held in Melbourne from December 4-6, 2006.
From a long-term perspective, climate change is seen as the biggest challenge for Australia during the next decade, with the need for development of regional infrastructure and products, the price of oil, and world instability also likely to impact on the industry.
Positively, Australia possesses several competitive advantages as a destination. Stability and safety, Australian culture and friendliness, the pristine natural environment, and the unique experience offered by Australia were all identified as major selling points.
Tony Charters, Convenor of the Tourism Futures Conference says: Climate change as an issue has had a meteoric rise in awareness. Two years ago it wasn`t on the list. Last year it rated as the fifth most important challenge. This year climate change is seen as the single greatest challenge facing the tourism industry over the next 10 years.
