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New incentive exhibition set to motivate Australasia`s corporations

Exhibition industry veteran Mark Harvey has launched Australasia’s first trade show and conference dedicated exclusively to the incentive, reward, recognition and loyalty business. Motivation & Incentive Expo…

Exhibition industry veteran Mark Harvey has launched Australasia’s first trade show and conference dedicated exclusively to the incentive, reward, recognition and loyalty business. Motivation & Incentive Expo scheduled for Sydney Convention & Exhibition Centre on 24-25 July 2007 will focus on how organizations can profit from brand-name merchandise, travel and retail products to accomplish incentive and recognition goals.

More than 120 exhibitors are expected to showcase a diverse range of products and solutions designed to maximize the commitment and engagement of employees, channel partners and customers.

In addition to incentive practitioners, marketing agency professionals, conference and event organisers and meeting planners, the attendee profile includes c-level executives who represent the largest organisations in Australia, New Zealand, Hong Kong, Singapore and Malaysia and are responsible for employee incentives, salespeople and channel partner performance and customer loyalty.

According to Harvey, it’s an exciting time for the incentive business as organisations throughout the region start to embrace the principal that Motivation in Business creates a positive and happy workforce which greatly improves customer satisfaction and a healthier bottom line.

“Incentive programs, rewards and recognition are now playing a significant role in engaging consumers, channel partners, salespeople and employees at all levels”, said Harvey.

“Organisations need to motivate customers to buy and remain loyal. They need to inspire salespeople and dealers to sell more, and employees at all levels to perform over and above normal expectations. If they can achieve this, they will almost certainly improve their bottom line, customer satisfaction and brand loyalty. Using a travel destination, gift cards or vouchers, a unique experience or brand name merchandise, especially goods that have high consumer appeal like luxury items, consumer electronics or leisure products, can be effective tools for motivating people and improving sales performance, customer service levels, productivity and loyalty”, said Harvey.

Nearly $30 billion dollars was spent on incentives by American corporations last year, a trend that Harvey believes is alive and well in Australasia. Whilst there is no relevant data available here, Harvey estimates the expenditure in Australia alone is somewhere between three and five billion per year conservatively and growing.

“This is a lucrative industry that opens up new sales channels for all types of suppliers. If you’re a marketer of a product or activity that can motivate people or capture customer loyalty and you can get your product incorporated into a consumer promotion, employee incentive program or customer loyalty program, then that can result in some serious new sales revenue.”

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