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Workers and families in the Mt Isa region are being lured to Tropical North Queensland with discount flights and holiday packages during summer.
Tourism business development company Parker Travel Collection has formed an alliance with Skytrans to present the first of a series of holiday campaigns with special fares on the four weekly air services from Mt Isa to Cairns.
Parker Travel Collection Managing Director Todd Parker said the campaign was the first of its kind in regional Queensland where an innovative approach was needed to sell holidays during summer. “A holiday at the beach, a rainforest sojourn or a city getaway is ideal for the Mt Isa market and we already have the advantage of frequent Skytrans connections, so Tropical North Queensland is the perfect place for families and mine company employees to take a break,” he said. “This is the beginning of a mining and regional strategy for Parker Travel Collection and we are very proud to be working so closely with Skytrans to develop a long-term sales solution for regional Queensland.”
Skytrans Commercial Manager Steve Jones said the Skytrans Queensland Tropical Deals campaign between Mt Isa and Tropical North Queensland was the first step in the company’s goal to develop a Skytrans Holidays division satisfying all the ports within the network with accommodation, attractions, touring and holiday packages.
“This would increase the use of Skytrans flights and establish us as a pioneer in developing Central, Regional and Tropical North Queensland from a tourism perspective while working hand in hand with the growth in the mining and agriculture sectors.
“We are very excited about the long-term development of an airline holiday product range for a very unique market.
“The team at Parker Travel Collection offers the infrastructure, products, experience and skills to develop this range and, as they are already actively involved in developing saleable tourism in central Queensland, we can capitalise on this and then grow further into Cape York Peninsula.”
Skytrans Queensland Tropical Deals accommodation packages are available in Cairns city, at the beaches, Port Douglas, Daintree and Green Island with prices starting at $130 for three nights. Tour packages are also on offer with reef and rainforest trips, plus some of Tropical North Queensland’s iconic attractions on offer.
DFO Cairns has come on board by offering shoppers with a Skytrans boarding pass an exclusive discount card which attracts a 10 per cent discount at participating stores.
Mr Jones said the Skytrans Queensland Hot Deals brochure would be distributed on all Skytrans Flights and by travel agencies and companies in the region.
Parker Travel Collection has offices in Cairns, the Gold Coast and Melbourne.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
