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HomeAustralia & N.ZealandLonely Planet goes mobile in Australia

Lonely Planet goes mobile in Australia

Optus Mobile has announced a content partnership with Lonely Planet Publications…

Optus Mobile has announced a content partnership with Lonely Planet Publications, enabling Optus Mobile customers to download LonelyPlanet CityPicks travel guides to their java-enabled mobile phones via the Optus Zoo mobile content portal.

Lonely Planet CityPicks are destination guides for more than 40 cities across Australia, Asia, Europe, USA and Africa. Featuring at least 50 recommendations per city, CityPicks take the hard work out of tracking down the best restaurants, bars, nightlife, shops and hotels by keeping them immediately available on your handset.

Jeff Trounce, Business Development Manager (Asia/Pacific) at Lonely Planet said, “Lonely Planet first launched CityPicks in Europe where they have been very popular.Australia, through our relationship with Optus, is the first market outside Europe to be able to access the city guides. We know from the European experience that people often download guides to their dream destinations, even if they are not travelling immediately, so we expect cities like London, Paris, New York, San Francisco, Hong Kong, Singapore, Beijing and Tokyo to be popular in addition to the Australian cities.”

Optus Zoo is a unique service available exclusively to Optus Mobile customers so they can tailor content on their mobile phones to suit their personal interests and needs. Optus Zoo subscribers can have the latest news, live sports scores, horoscopes and weather reports sent directly to their mobile phone or download wallpaper, music, ringtones, games, photos and now Lonely Planet CityPicks travel guides.

Stuart Tucker, Marketing Director Optus Mobile said, “Lonely Planet CityPicks travel guides are a great solution for time-poor business travellers who want to quickly find a restaurant for dinner or pick up a souvenir between meetings as easily as searching for a phone number on their mobile phone.

Optus Zoo subscribers can download Lonely Planet CityPicks guides from the Optus Zoo website via a PC or, if their phone is WAP enabled, download direct to their mobile phone. Once the CityPicks guide is downloaded to your phone you can access it anywhere in the world – regardless of network coverage. Customers can also download Lonely Planet CityPicks while overseas if their phone is activated for international roaming.

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