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- Having a presence online is no longer a matter of money or stature
- Building an online brand is the new marketing – find out how
The term mass individualisation is relatively new but hugely important in regards to marketing today. In this video, top marketing experts, Louis Gray and Professor Michael Hulme discuss individual brands – and how they are transforming the marketing world.
Louis Gray, Silicon Valley blogger talks about the Superbowl and the massive reach it gives large companies. However, as Gray mentions, events such as this lack the engagement and individuality that so many customers now look for in brands.
Mass individualisation is going to play a huge part in the future role of brands all around the world – find out more about this concept by watching the above video.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
