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Activity up three times on previous years.
SYDNEY – CamperMate, Australia’s trusted source for independent travellers, has unveiled a revamped website and marketing campaign just in time for the first summer holidays since COVID-19 restrictions were lifted.
They come at a time when a combination of factors – passport delays, exchange rates, high airfares and the prospect of staff shortages and industrial action at airports – are leading more people to take a pass on international travel in favour of domestic road trips.
CamperMate will help tens of thousands of Australians and New Zealanders taking a road-trip these holidays by connecting them with tourism operators like holiday parks, accommodation and attractions and providing them with handy tips, guides, deals and recommendations.
CamperMate’s COO, Matthew Johnson said: “Based on the trends we’re seeing we’d expect this to be the best summer domestically in three years. That’s good news for tourism operators and good news for holiday makers.”
Mr Johnson said activity on the CamperMate platform was up 3 times on previous years. The most popular eact coast destinations are NSW’s North Coast and South Coast, the Sunshine Coast, Hunter Valley and Tropical North Queensland.
“We’ve seen a steady increase in domestic travel from Easter, the first school holiday period since border restrictions were lifted. Of course, the flip side has been airline disruptions. So we think people are tending to see road travel as a more reliable option,” he said.
New website: campermate.com
CamperMate is best-known for its indispensable travel companion app for holiday makers and adventure seekers. The new website marks a broadening of the company’s offering to support more people in more places.
“We’re Australia’s favourite free travel planning platform. We’re also one of the best ways for people to find things to see and do on their route. Over the years we’ve noticed an increase in the number of people using their desktop computer to pre-plan trips,” Mr Johnson said.
“It made sense for us to invest in bringing a richer CamperMate experience to the web. In doing so we’ve added additional features and personalisation options. People can now search and ‘favourite’ items onto a wishlist, create a profile to receive personalised recommendations and plan and book experiences and accommodation directly without leaving our site,” he said.
The new website also coincides with the launch of a new partnership with domestic holiday experience provider, Experience Oz, part of Big Red Group, to be the exclusive market provider for bookable experiences across Australia and New Zealand.
Summer Campaign
CamperMate’s summer marketing campaign also kicks off this month. The campaign, entitled Take Back Summer, will see the company advertise across a range of print and digital media and social platforms. The campaign will be its most significant in three years.
“Australia is an amazing place to travel. No matter where you are there are incredible things to see and do only a drive away. Our campaign is designed to showcase those experiences and encourage more people to get out and experience the beauty of Australia and New Zealand whether that be a local weekend getaway or an interstate road trip and beyond,” Mr Johnson said.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
