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WorldMate announced that it won the Best Mobile Travel App Award on March 5th at EyeForTravel‘s Social Media and Mobile Strategies for Travel 2012 conference.
WorldMate was nominated alongside the biggest brands in travel and several well-known startups. From that pool of nominees, four finalists were selected to present in front a panel of judges. “What put us over the top,” explains WorldMate’s CEO, Jean Tripier, “was our unique approach in building the contextual profiles of our users and then proactively serving them with personalized recommendations for hotel rooms and car rentals. The major implication for the travel industry is that WorldMate has disintermediated search.”
WorldMate’s patent pending TripCatch technology automatically recognizes travel confirmations as they arrive in the traveler’s smartphone’s email inbox. It then collates the flights, hotels, car rentals, and train reservations into a comprehensive travel itinerary, which serves as the basis for determining the traveler’s context. Over time, as WorldMate aggregates more itineraries from each of its users, that contextual profile of the traveler evolves to the point where WorldMate recognizes if a user is missing an accommodation and then recommends hotels that best match that traveler’s preferences while taking into account the specific logistics of his upcoming trip. The hotels and car rentals are booked in WorldMate with a few clicks of the button since the traveler’s payment details are also stored within his profile.
WorldMate’s recently launched Price Alerts service also won kudos from EyeForTravel’s panel of judges. This service automatically reviews every hotel reservation in WorldMate’s millions of itineraries and then sends a discounted offer to the traveler for the same room or presents a counter offer for a similar but less expensive hotel nearby. In the presentation to the judges, WorldMate revealed one example in which it saved a traveler $356 on a four night hotel stay.
The EyeForTravel Best Mobile App Award follows several other recent WorldMate honors including Google’s Editor’s Choice for travel apps in Android Market, Mobile Entertainment Forum’s Meffys award, and the Global Business Travel Associations’ Business Travel Innovation Award.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
