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Wharf Hotels, the new identity for Niccolo and Marco Polo hotels

In line with the hotel group’s vision to expand its hotel footprint in Asia Pacific, the new name allows for differentiated and defined strategies to be developed for both brands.

HONG KONG – Niccolo and Marco Polo Hotels announce that they are officially grouped under Wharf Hotels Management Limited, the management company name for the hotel group, with immediate effect. This marks an exciting new chapter in the company’s evolution, with Wharf Hotels as the trading name for Wharf Hotels Management Limited.

Headquartered in Hong Kong, and a subsidiary of The Wharf (Holdings) Limited, Wharf Hotels currently manages14 hotels in China, Hong Kong and the Philippines under the iconic legacy brand of Marco Polo Hotels and the new luxury brand, Niccolo Hotels.  Another four hotels are currently under development, which will bring the portfolio to 18 hotels.

In line with the hotel group’s vision to expand its hotel footprint in Asia Pacific, the new name allows for differentiated and defined strategies to be developed for both brands. The naming convention for Niccolo and Marco Polo operating hotels will remain unchanged.

“Wharf Hotels is a unique management identity for Niccolo and Marco Polo Hotels which allows us to further strengthen the positioning of our brands and explore new development opportunities,” said Dr Jennifer Cronin, President, Wharf Hotels. Cronin also added, “Marco Polo Hotels are already well established in the region while our new brand, Niccolo Hotels, inspired by contemporary urban chic luxury, will increase from one to five hotels within the next eighteen months, as we continue to secure new opportunities in the pipeline”.

Wharf Hotels, inheriting the Wharf Group’s mission of Building for Tomorrow with a proven track record in management and value creation, emanates the spirit of travel and discovery at the core of its namesake brands. Wharf Hotels will be a business entity for usage in corporate contracting, development, talent and other business-to-business platforms.

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Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.

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