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Routes is pleased to announce that the voting for this year’s World Routes Airport Marketing Awards is officially open. Once again, prominence will be given to the marketing efforts of airports from across the world. There will be acknowledgement and reward for those whom the airlines consider to have excelled and made real impact on their route development plans. Voting will close on Monday, 16th August, and the awards will be presented during the Gala Evening at World Routes on Monday, 20th September.
2,000 airline representatives have been invited to nominate their preferred airports. In making their decisions, the airlines are asked to consider the airports’ market research activities, marketing communications, joint communication campaigns with third parties and relationships with their airline partners.
Nigel Mayes, Managing Director of Routes, notes that “the best people to judge the effectiveness of any airport marketing campaign are the airport’s primary customers: the airline network planning community. By taking votes directly from airlines, the World Routes Airport Marketing Awards are able to best reflect the success of airports’ marketing activities.”
Over the course of the Routes regional events season, regional heats for the competition have been held. Declared victorious so far have been Edmonton International Airport, Auckland Airport, Hamburg Airport and Entebbe International Airport. Each of these airports will be automatically shortlisted for their respective geographical categories and will be joined by a further four airports per category who will be nominated exclusively by airlines.
Voting takes place on Routes’ official website at routesonline.com. Once the votes have been collected, the four highest scoring airports from each geographical region will join the existing winner from the regional heat on the relevant shortlist. These nominees will then be invited to submit a case study to support their nomination, which will be evaluated by a panel of industry experts including both current and former representatives from the airline network planning community.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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