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Members of Vacation.com can now reach out to more than two million consumer prospects for free through e-Engagement, the email component of the company’s award-winning Engagement marketing program.
Members must first sign up for QuickEmail, a recent enhancement that allows them to opt-in to future e-Engagement offers, to access email addresses of the prospects. These email addresses are pulled from a massive database of high-intent U.S. travelers and allocated to Vacation.com member agents based on a zip code radius from the agency’s office location.
“The email addresses come from people who have specifically asked to receive travel offers,” said Stephen McGillivray, Vacation.com’s vice president of Marketing & Public Relations. “Once a member enrolls in QuickEmail-which is completely free-they qualify to be the sole call to action on exclusive email blasts sent to thousands of prospects several times a year.”
Using the Engagement program, these prospects, along with the member’s current client list, are included on special email blasts featuring compelling offers from Vacation.com Preferred Suppliers. The limited-time offers are not available anywhere else and are sent to the prospect list for free with the Vacation.com member agent’s logo and contact information prominently displayed.
“Having access to thousands of leads for free is an incredible member benefit, which is why we based our new recruitment campaign on it,” said John Lovell, Vacation.com’s vice president of Sales & Industry Relations. “Why should an agent spend $150-which is the average cost to acquire just one new customer-when they get better results for free just for joining Vacation.com?”
Adding new client acquisition to the Engagement marketing program significantly bolsters a popular member benefit. Vacation.com members have long relied on Engagement to generate Preferred Supplier sales from their current client list; now they can also utilize the program to obtain new clients-all through the same, efficient, hands-free process.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
