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Vacation.com has further enhanced Engagement, its award-winning direct mail and email program, by adding preview functionality to the Engagement ordering site.
The Engagement program consists of exclusive offers from Preferred Suppliers exclusively negotiated for Vacation.com members. Vacation.com turns the offers into professionally-designed direct mail or email promotions and sends them to member-selected clients with the agency as the sole call to action.
The new preview functionality gives members the ability to view the promotion’s finished layout during the order placement process, allowing them to see how their agency name, contact information and customizable call-to-action appears on each consumer direct mail and email piece.
“We want our members to see the high quality and branded look of each mailer first hand,” said Adam Kemerer, Vacation.com’s manager of Marketing Operations. “Once they see how we have taken a value-added supplier offer, added compelling artwork and copy, and customized it with their agency’s own branding, they will send it to their clients with even more confidence.”
Members may preview one version of an Engagement promotion online, even if multiple versions are created targeting various demographic and psychographic profiles. A final PDF, which includes all versions, will be emailed to participating agencies when the direct mailer is sent to their clients. For e-Engagement, participating agencies are copied on the final email when it is sent to their clients.
“It’s important for an agent to know the visual look of each Engagement mailing so that they’ll recognize the piece when a client walks into their office holding it, looking to turn that dream-like promotion into a vacation reality” added Kemerer.
The preview functionality is just one of many recent enhancements Vacation.com has made to its Engagement online order site. Previous modifications included e-Engagement selection, an order history summary, client level history, an order save function, list sorting, participation benefit totals and invalid email notifications.
Vacation.com sends more than 20 million supplier-funded pieces each year through Engagement, loaded with exclusive offers from more than 35 Preferred Suppliers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
