TA Network brings together Asia Pacific leading travel wholesalers, operators and destination management companies onto a single open travel ecosystem.
Tribe Rewards, a brand owned by L’tria Pte Ltd, announce the expansion of its collaboration with Trip Affiliates Network (TA Network) to offer online hotel booking services on its loyalty platforms used by over 500,000 users in Singapore and Malaysia. Through this partnership the Tribe Rewards Booking Platform powered by Trip Affiliates Network will offer more than 2m hotel properties globally direct booking capability using Tribe Points.
Since 2017, L’tria has provided benefits and rewards solutions that help businesses attract and retain talent. L’tria is a thought leader in the employee benefits and rewards space. By leveraging on its HR tech, merchant network and consulting capabilities it aims to drive value to both HR and employees.
Trip Affiliates Network (TA Network), a leading cloud based technology solutions provider in the travel and hospitality sector, announces its partnership and integration with loyalty commerce specialist United Points (LT).
TA Network brings together Asia Pacific leading travel wholesalers, operators and destination management companies onto a single open travel ecosystem.
Through this partnership, businesses will have additional tools to increase sales by rewarding loyal customers with discounts or other incentives while streamlining processes for customer retention.
Josef Foo, TA Network’s Managing Partner, said “While loyalty programmes available in the market can help companies develop long term relationships with customers and drive growth, many rely on outdated, fragmented technology. This tech fails to provide integrated experiences and is unable to evolve with industry trends, such as the shift from traditional point-based reward programs to exclusive experiences and products.
Such loyalty programs end up offering little value to the business or the customer and actually lower consumer trust instead of increasing it.”
Tribe Rewards curates programmes that help businesses engage and develop cultures with their customer and / or employee. These private platforms and marketplaces are great places for merchants to maximize their marketing dollars as consumer needs are pre-qualified by business owners and programme managers. In addition, they get opportunities to supply via multiple programmes via the same channel (rewards, recognition, group-buy and savings.
Tribe Rewards CCO, Shaun Sha adds, “Participating companies can provide more personalised consumer experiences, evolve their loyalty programs to stay current with customer expectations and help drive business value by creating loyal, lifelong customers. Loyalty commerce technology allows companies to evolve their loyalty programs from a transactional to a human-centric approach, capable of creating personalised, relationship-building moments with each customer.”
Josef Foo added, “Our integration with LT can realise synergies created to deliver meaningful experiences – LT’s powerful loyalty software working directly within a travel B2B digital ecosystem will enrich LT’s ecosystem through cross channel management, market basket analysis and data analytics. Customers are looking for a blended advanced loyalty management product that represents the next generation of loyalty and gives companies the freedom to create, evolve and measure a loyalty program that is capable of providing personalized and engaging offerings.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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