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Travelocity announced an unprecedented addition to the Travelocity Price and Service Guarantee that gives consumers a level of price protection on hotel bookings not available from other online travel sites. While competing sites offer price protection on hotel bookings only when lower prices are found on their respective sites, or only within the supplier’s cancellation window, Travelocity customers who find the same hotel booking for less elsewhere online (excluding hotels booked using a name-your-own-price service) any time prior to the day of check-in, can notify Travelocity and receive a refund for the difference in price. Additionally, as a special offer to introduce the hotel price match guarantee, between now and Dec. 31, 2009, customers will also receive a $50 discount toward future travel.
In another move that solidifies Travelocity as the only completely worry-free place to book a hotel, the company no longer charges Travelocity change or cancel fees for hotel bookings or vacation packages (excluding last minute packages) and has reduced its hotel booking fees nationwide on travelocity.com.
“For several years, the Travelocity Guarantee has been a key differentiator for us,” said Tracey Weber, president, Travelocity North America. “For it to remain that way, we realized that it was time to bring our competitive prices more to the forefront. Giving our hotel shoppers the most flexibility and peace of mind when they book through us was the logical place for us to start.”
Despite this increased emphasis on low prices, the expanded Travelocity Price and Service Guarantee remains grounded in the tenets of the original Travelocity Guarantee introduced in 2005. Travelocity was the first online travel company to guarantee that “everything about your booking will be right, or we’ll work with our partners to make it right, right away.” Travelocity’s most comprehensive method of proactively contacting customers regarding uncontrollable events that could disrupt their trip also remains in place.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
