Latest News
HomeAsia-PacificTourism Malaysia kicks off 2018 with six-month promotion in India
Destination promotions

Tourism Malaysia kicks off 2018 with six-month promotion in India

Tourism Malaysia's campaign entails a comprehensive promotion effort undertaken in major cities such as Mumbai, Delhi, Kolkata and Chennai.

PUTRAJAYA – Tourism Malaysia is serious about tackling the India tourist market with an aggressive six-month marketing and promotion campaign from January to June 2018.

The campaign, a joint promotion effort with Akquasun Group, a destination marketing company based in India, began this month and entails a comprehensive promotion effort undertaken in major cities such as Mumbai, Delhi, Kolkata and Chennai. In addition, the Tourism Malaysia promotion will also reach Tier 1 cities such as Bangalore, Lucknow, Surat, Ahmedabad, Nagpur, Pune, Hyderabad, Mysore, Cochin and Coimbatore, and Tier 2 cities such as Chandigarh, Rajkot and Ahmednagar.

Utilising a comprehensive promotion mix, the campaign will be implemented across print and online advertising, trade networking roadshows to meet top travel agents, participation in consumer and trade tourism fairs, workshops and product briefings on Malaysia, familiarisation trips, and other joint promotions and incentives.

Marking the beginning of the campaign was Tourism Malaysia’s participation in the India International Travel & Tourism Exhibition (IITT) from 11 to 13 January. Malaysia was represented by some ten organisations including tourism product owners, hotels and representatives from various tourism organisations, namely Desaru Coast, Legoland, Fantasy Rain Forest, Marina Putrajaya, Lexis Hotels & Resorts Sdn. Bhd., Ombak Villa Langkawi, Forest City Phoenix Hotel, Malindo Air dan Tourism Selangor.

Subsequently, Tourism Malaysia continued on a trade networking roadshow to Kolkata (15 January), New Delhi (16 January), Ahmedabad (17 January) and Chennai (18 January).

From January to September last year, a total of 396,387 Indian tourists visited Malaysia. There are currently 231 weekly flights offering 41,080 seats from India to Malaysia.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

23/02/2024
22/02/2024
21/02/2024
20/02/2024
19/02/2024
16/02/2024