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Magic and glamour, emotion and passion inspire travel agents and web surfers alike, in the choice of the names of the new Costa Cruises flagships. The laying of the first “building block” for the Costa Favolosa on November 5 at Fincantieri’s Marghera shipyard. The 16th and 17th ships in the fleet of Costa Cruises, the largest Italian travel group and Europe’s n.1 cruise line, will be called the Costa Favolosa and Costa Fascinosa.
The two new sister ships (114,500 gross tonnage and 3,780 total Guests), built by Fincantieri at its Marghera shipyard and due for delivery in summer 2011 and spring 2012, respectively, complete a major fleet expansion program, comprising the entry into service this year of the Costa Luminosa (in May) and the Costa Pacifica (in June), and at the end of January 2010 of the Costa Deliziosa.
The choice of names was guided by about 40,000 Travel Agents in over 40 countries, who submitted more than 16,000 pairs of names as part of the “Send us a sea of names” project, an unprecedented initiative whereby Travel Agents, customers and web users all over the world took part in the search for the names for the two new Costa Cruises flagships. A shortlist of 25 pairs of names was posted at worldofcosta.com, and all visitors to the website were invited to choose their favorite pairing. More than 42,000 preferences were expressed.
The names chosen reflect the way that those who took part in “Send us a sea of names”, in particular the Travel Agents, see Costa’s ships as “magical” and “glamorous” places.
The Costa Favolosa is intended to be the epitome of ship interior design, interpreting the excitement and emotion of people who view the cruise as a magical voyage in a “contemporary enchanted castle”. The Costa Fascinosa is designed to express that special glamour of a cruise ship and her capacity to arouse strong emotion and passion.
Magic and glamour, emotion and passion: these are the elements that have always inspired Costa Cruises in the design of the ships for its fleet and the creation of a unique and unforgettable cruise experience. The Costa Favolosa will be the first of the t new vessels to enter service. The laying of the first “building block” is set to take place on November 5 in Fincantieri’s Marghera shipyard.
The Costa Favolosa and Costa Fascinosa will be delivered in summer 2011 and spring 2012, respectively. They are part of a major fleet expansion program which, with 5 new ships due for delivery between 2009 and 2012 entailing a total investment worth some 2.4 billion euros, is presently the largest of its kind in the world.
Costa Cruises is Italy’s largest tourism group and Europe’s no. 1 cruise company. For more than 60 years its ships have plied the seas of the world, offering the best in Italian style, hospitality and cuisine and providing dream holidays with the utmost in terms of fun and relaxation. In 2008 about 1.2 million Guests chose to go cruising with Costa, a record for the European cruise industry. Its fleet has a total of 14 ships, all flying the Italian flag, each with her own distinctive characteristics and unique style; together each year, they offer the chance to visit some 250 separate destinations in the Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, South America, the United Arab Emirates, the Far East and the Indian Ocean. Three more new ships are due to enter service by 2012. Costa Cruises has been certified by RINA (Italian Shipping Register) with the BEST4, an integrated system of voluntary certification of corporate compliance with the highest standards governing social accountability (SA 8000, issued in 2001), environment (UNI EN ISO 14001, 2004), safety (OHSAS 18001, 2007) and quality (UNI EN ISO 9001, 2008).
All the ships in the Costa fleet have been assigned RINA’s Green Star notation certifying that they are operated in compliance with the highest environmental protection standards. Costa Cruises is an official partner of WWF Italy for the protection of the Mediterranean Sea. In Mediobanca’s 2009 survey of over 3700 Italian enterprises that recorded revenue of at least 50 million euros the previous fiscal year, Costa Crociere S.p.A. ranks 65th in terms of sales and in 10th place as regards profitability. In the “Global Reputation Pulse 2009 international study, Costa Cruises is 1st among Italian “service industry” companies; Pulse scores are a measure of the corporate reputation (in terms of trust, esteem etc) of the 600 largest enterprises located in 32 countries worldwide. Costa Crociere S.p.A. is a member of Carnival Corporation & plc, the world’s largest cruise operator.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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