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Five strategies will support the National Tourism Development Plan from Thailand’s Ministry of Tourism and Sports…
BANGKOK- Five strategies will support the National Tourism Development Plan from Thailand’s Ministry of Tourism and Sports. The 11th Plan will run from 2012 to 2016 with an objective of US$ 65 billion in tourism-related revenue by 2020. Tourist arrivals could add another 5 to 6 million foreign visitors until 2020, especially with soaring figures from China, India and other ASEAN countries. Initially, the Thai government estimated that 30 million travellers could visit Thailand by 2020 but figures softened following political unrest in 2010 and floods in 2011.
By comparison, total international arrivals stood over the 19 million mark in 2011 while revenues reached approximately US$ 25 billion. According to PATA, Thailand will however continue its strong recovery in 2012 with 21.2 million foreign travellers expected, a growth of over 20% compared to 2011.
The five strategic points comprise the development of infrastructure and logistics to raise tourism quality; build a creative economy by launching new products and encourage investment in tourism and human resources; rehabilitate tourism sites and strengthen rules and regulations to keep high quality despite the rise in total arrivals: build Thailand’s image to improve both visitors and revenues numbers and improve cooperation between government’s officials and local organizations involved into tourism.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
